Best Practices

Need fresh ideas for customer service training and building brand loyalty among customers? Read our articles for best practices for your retail strategy.

Best Practices

Retail CRM: Why Your Retail Business Needs Customer Relationship Management

Learn what is unique about a CRM for retail and why it’s critical for you to roll one out for your retail sales team. 

By Leigh Sevin

red sale signage

Best Practices

6 Sales Promotions Examples in Retail to Generate More Revenue

While customers will always be grateful for a sales promotion, aligning your strategy with your goals will ensure you’re as happy as they are.

By Leigh Sevin

wall with post-it notes

Best Practices

5 customer relationship management examples you can use right now

We’ve collected inspiring customer relationship management examples of retailers who have mastered the art of building customer relationships. Here are a few ideas on how to build shopper trust and loyalty and how to manage customer relationships beyond using a CRM tool.

By Leigh Sevin

hands typing on laptop keyboard

Best Practices

10 Best Customer Loyalty Program Software Tools of 2020

Picking the right technology platform is a critical step in running a successful customer loyalty program. Find which platform is right for your team from our top picks.

By Leigh Sevin

plants with walls covered in stickers

Best Practices

Brand Loyalty Examples in Retail

Learn how to build a brand loyalty program that helps you retain customers for the long-term.

By Leigh Sevin

happy woman with red curly hair

Best Practices

Your Guide to Retail Customer Experience and How to Improve Your Strategy

Cut through the noise and drive meaningful engagement with your target customers.

By Dorea Novaez

group in front of computer

Best Practices

15 Customer Service Training Ideas and Exercises for Retail

To help you empower your customer service team, we’ve collected customer service training ideas from retail companies that put customer happiness at the center of everything they do.

By Leigh Sevin

mobile phone with white sneakers

Best Practices

How to Build an Omnichannel Strategy for Retail

Discover key questions and best practices that will help you get started with an omnichannel strategy.

By Dorea Novaez

friends having a conversation

Best Practices

Your Guide to Retail Training to Improve Sales, Customer Service, and Employee Success

Discover the importance of retail sales training and how training your retail team can improve your sales, service, and customer success.

By Leigh Sevin

hand holding thank you cards

Best Practices

The Best Customer Loyalty Programs in Retail and 5 Ways to Start Your Own

Learn how top retailers like Starbucks and Sephora count on their loyalty programs to drive retention so you can, too.

By Leigh Sevin

leather wallet with Starbucks card

Best Practices

How to build customer loyalty in retail

Learn to retain customers and build customer loyalty whether your retail business is online, in-store, or both.

By Leigh Sevin

on-ear headset

Best Practices

Examples of Good Customer Service in Retail

Make sure you're providing the best experience by following these examples of good customer service in retail.

By Leigh Sevin

man paying at the cashier

Best Practices

7 Essential Retail Skills of Top Sales Associates

Let’s talk about the retailing skills that help sales associates boost revenue, create loyal customers, and grow their retail business.

By Leigh Sevin

shopping carts

Best Practices

6 Ways to Improve Your Shopping Experience (+ 3 Examples)

Discover why today’s shopping experience is critical to your long-term success and how to improve your experience for customers.

By Leigh Sevin

handshake

Best Practices

How to retain customers in retail with 8 examples

New customers are exciting, but old customers can bring your business more value. Use these powerful customer retention strategies to keep your customers close—and happy.

By Leigh Sevin

email marketing laptop

Best Practices

Leveraging Store Associates to Personalize Your Email Marketing

Personalizing your outreach. How exactly do you accomplish this? How much will it cost you? And what resonates with consumers?

By Dorea Novaez

Best Practices

How Retailers Can Improve Email Capture Rates

Recent insights on how stores are capturing important client data and some best practices to improve the process.

By Casey Drake

Best Practices

How to Use SMS Marketing to Increase Foot Traffic at Your Stores

Learn how to turn your retail shoppers into repeat customers and score more business opportunities through SMS marketing.

By Leigh Sevin

sales people talking to shoppers

Best Practices

How to build customer relationships in retail

Learn how retail store associates can move beyond first impressions, strengthen customer relationships, and boost brand loyalty to improve sales through clienteling.

By Leigh Sevin

woman browsing clothes on a rack

Best Practices

How To Build Brand Loyalty with Clienteling

There’s a simple formula to brand loyalty: Shoppers to new customers, new customers to repeat customers, repeat customers to brand evangelists.

By Leigh Sevin

woman in front of ducks

Best Practices

5 Things You Must Do Before Opening Your First Pop-Up

There are a huge range of goals in a pop-up and few correct answers. Choosing which goals to focus on is largely up to you.

By Leigh Sevin

Best Practices

What Makes a Great Pop-Up Store?

People tell their friends just to prove they’re in the know. Instagrammers hit the share button as soon as they see it. That pop-up – the one with the buzz.

By Leigh Sevin