Founders Leigh Sevin and Jinesh Shah began working on Endear in 2018 when they noticed how little the retail industry had changed its approach to sales over the years, despite seemingly everything else going digital. While e-commerce had pushed many brands into the next frontier of marketing and customer success, retail salespeople were still confined to the in-store experience, relying on pen and paper and their own tenacity in order to build relationships and drive sales. Associates' limited access to resources and their inability to earn credit for online sales highlighted a huge gap in the retail sales model.

With the arrival of COVID-19, Endear has become an even more critical resource to brands by demonstrating how a sales team does not need a store to do its job. With more and more brands seeking Endear's services to keep their retail associates employed and engaged, there has never been a more obvious time for the industry to embrace innovation, and the Endear team is dedicated to leading the charge on what that innovation can look like.