Best Practices

Need fresh ideas for customer service training and building brand loyalty among customers? Read our articles for best practices for your retail strategy.

leather wallet with Starbucks card

Best Practices

How to build customer loyalty in retail

Learn to retain customers and build customer loyalty whether your retail business is online, in-store, or both.

By Leigh Sevin

on-ear headset

Best Practices

Examples of Good Customer Service in Retail

Make sure you're providing the best experience by following these examples of good customer service in retail.

By Leigh Sevin

man paying at the cashier

Best Practices

7 Essential Retail Skills of Top Sales Associates

Let’s talk about the retailing skills that help sales associates boost revenue, create loyal customers, and grow their retail business.

By Leigh Sevin

shopping carts

Best Practices

6 Ways to Improve Your Shopping Experience (+ 3 Examples)

Discover why today’s shopping experience is critical to your long-term success and how to improve your experience for customers.

By Leigh Sevin

handshake

Best Practices

How to retain customers in retail with 8 examples

New customers are exciting, but old customers can bring your business more value. Use these powerful customer retention strategies to keep your customers close—and happy.

By Leigh Sevin

email marketing laptop

Best Practices

Leveraging Store Associates to Personalize Your Email Marketing

Personalizing your outreach. How exactly do you accomplish this? How much will it cost you? And what resonates with consumers?

By Dorea Novaez

Best Practices

How Retailers Can Improve Email Capture Rates

Recent insights on how stores are capturing important client data and some best practices to improve the process.

By Casey Drake

Best Practices

How to Use SMS Marketing to Increase Foot Traffic at Your Stores

Learn how to turn your retail shoppers into repeat customers and score more business opportunities through SMS marketing.

By Leigh Sevin

sales people talking to shoppers

Best Practices

How to build customer relationships in retail

Learn how retail store associates can move beyond first impressions, strengthen customer relationships, and boost brand loyalty to improve sales through clienteling.

By Leigh Sevin

woman browsing clothes on a rack

Best Practices

How To Build Brand Loyalty with Clienteling

There’s a simple formula to brand loyalty: Shoppers to new customers, new customers to repeat customers, repeat customers to brand evangelists.

By Leigh Sevin

woman in front of ducks

Best Practices

5 Things You Must Do Before Opening Your First Pop-Up

There are a huge range of goals in a pop-up and few correct answers. Choosing which goals to focus on is largely up to you.

By Leigh Sevin

Best Practices

What Makes a Great Pop-Up Store?

People tell their friends just to prove they’re in the know. Instagrammers hit the share button as soon as they see it. That pop-up – the one with the buzz.

By Leigh Sevin