Being on Shopify doesn't make a store one of the best Shopify stores. Businesses on Shopify have made more than $1 trillion in sales, and Shopify says it processes about 10% of U.S. e-commerce. With numbers like that, the platform is table stakes. What sets the best Shopify stores apart is what they do beyond the website, especially once they open a physical store.

That's what this list is about. Most roundups of companies and brands that use Shopify stop at famous logos. We looked for Shopify brands that sell online and in real stores, and at what those stores do that a website can't. Below you'll find 13 brands worth studying, what the big-name Shopify merchants have in common, how to tell whether a store runs on Shopify, and how to turn your own associates into the connective tissue between channels.

Let's start with the question most people are really asking.

Key takeaways:

• Businesses that use Shopify range from solo founders to global brands like Gymshark, SKIMS and Kylie Cosmetics.
• Shopify POS gives a brand one inventory and one customer record across its website and every store.
• The best Shopify stores make fit and expertise the reason to visit, as Thursday Boots, Good American and Margaux do.
• Faherty, PAIGE and Mizzen+Main put online history and loyalty points in front of associates at the moment of service.
• Most stores fall down on follow-up after the customer leaves. Clienteling fills that gap with one-to-one outreach from an associate.

What Companies Use Shopify?

Shopify is used by businesses of every size, from solo founders to global brands. Well-known companies that use Shopify include Gymshark, SKIMS, Kylie Cosmetics, Fashion Nova, Red Bull, Decathlon, Bombas, and Allbirds. Many direct-to-consumer (DTC) brands also run their physical stores on Shopify POS, including Faherty, PAIGE, and Good American.

The big names get the headlines, but they're not the most useful examples if you run stores. Agency roundups like Charle's list of the biggest brands on Shopify are mostly about online scale: traffic spikes, global storefronts, and Shopify Plus (Shopify's enterprise plan). If you're a retail leader with 5, 50, or 150 doors, the better question is which Shopify retailers have made their stores and their website feel like one brand?

What types of businesses use Shopify?

Shopify merchants tend to fall into five groups:

1. DTC brands. They launched online and often open stores later (most of this list).
2. Omnichannel retailers. Brands with a real store fleet that run e-commerce and in-store checkout on one platform through Shopify POS.
3. Enterprise brands. Household names on Shopify Plus that need to handle massive traffic and sell across countries.
4. Creators and entertainment brands. Merch and limited-edition drops for musicians, shows, and personalities.
5. B2B and wholesale sellers. Businesses that sell to other businesses alongside (or instead of) consumers.

The brands below are mostly in the first two groups. That's exactly where the online-to-offline challenge gets interesting.

Why Shopify Brands Open Physical Stores (and Why They Use Shopify POS)

Why would a brand that's thriving online sign a lease and open a Shopify brick-and-mortar store? Because a store does things a product page can't. Customers can try on the fit, feel the fabric, and talk to someone who knows the line inside out. Stores also give you a local community to build around.

The catch is that a store only helps if it's connected to everything else. That's the appeal of running a Shopify physical store on Shopify POS. Instead of a separate retail system bolted onto your website, you get:

• One inventory. Stock syncs across your locations and your online store, so you're not overselling or guessing.
• One customer record. Customer data captured at checkout lives alongside online orders.
• Flexible fulfillment. Buy online, pick up in store, or ship to the customer from the store.
• Staff permissions and reporting. You can see sales trends and peak times by location and control what each associate can access.
• Mobile checkout. Associates can ring up sales on a tablet or phone anywhere on the floor.

Those are the core Shopify POS benefits for retail stores. They're also exactly why so many online brands using Shopify for physical retail choose it. One platform means one version of the truth.

What a POS won't do on its own is tell an associate who to reach out to today and what to say. Keep that gap in mind as you read the list. The brands that do this well have figured out the human side as well as the tech.

At a Glance: 13 of the Best Shopify Stores Selling Online and In-Store

13 Shopify Stores That Engage Customers Through Both E-Commerce and POS

Each of these Shopify-powered stores started online (or runs its online business on Shopify) and has built a real physical retail presence, from a single boutique to more than 100 doors. For each one, we've noted what it does in-store that's worth borrowing.

1. Faherty

Faherty was founded in 2013 by twin brothers Alex and Mike Faherty, and it has become one of the most impressive Shopify retailers in the country. The brand now runs 80+ retail locations across the U.S.

What's worth copying is how quickly it moved its stores onto a unified system. Faherty piloted Shopify POS at a new store in Boulder, Colorado, then rolled it out across its fleet. On the floor, associates can now see a customer's loyalty points, gift card balances, and exact product details (down to waist and length) without leaving the register.

It's a small thing that makes a big difference. When the associate knows what the customer knows, the conversation gets easier.

2. PAIGE

Premium denim brand PAIGE was founded in 2004 and now operates 20+ stores across California, New York, Texas, Nashville, Charleston, Scottsdale, and London, all running Shopify POS with Shopify Plus.

According to Shopify, PAIGE associates can see a customer's full journey: what they browsed online, what they bought, what they returned, and what's sitting in their cart. That turns a "can I help you find anything?" moment into a real recommendation.

PAIGE is also an Endear customer. Its associates open Endear from Shopify POS on their store iPads to handle their daily and weekly outreach (you can read how PAIGE uses Endear).

3. gorjana

Laguna Beach jewelry brand gorjana has grown into one of the biggest store fleets on this list, with 130+ retail locations nationwide. Its stores offer personalized styling from in-store stylists, complimentary gift wrapping, and engraving at select locations.

Jewelry is a category where clienteling shines. An anniversary, a birthday, or a new stack to layer are natural reasons to reach out. gorjana uses Endear to message customers one-to-one by SMS, and you can see how gorjana connects SMS to store sales.

4. Mizzen+Main

Performance menswear brand Mizzen+Main started online and has built a store fleet anchored in Texas. Retail Dive counted 11 stores in May 2024, most of them in Texas.

The brand is a clean example of why running Shopify for both e-commerce and POS matters. According to Shopify, Mizzen+Main's store associates can pull up a customer's online account in Shopify POS, see how many loyalty points they've earned, and apply them at the register. One customer, one balance, any channel.

Mizzen+Main also uses Endear for clienteling. Here's how Mizzen+Main uses Endear.

5. Rhone

Men's fitness apparel brand Rhone is known for its dedication to performance and for improving products based on feedback from its community. Rhone also cleverly organizes its product pages not just by item category, but also by function, like "commuter" and "recover."

By providing context for its assortment, Rhone makes it clear that every product should serve a specific purpose in its customers' lives. Rhone launched online-only in 2014, tested its retail concept with pop-up shops, and has since grown to 21 locations.

6. Thursday Boots

Nothing says closet staple like a reliable pair of boots, and that's exactly where Thursday Boots comes in. The brand's high-quality shoes (made for both men and women) are designed to work in any context, so wearers always look good wherever they end up and feel good about the price they paid.

Launched through a Kickstarter campaign in 2014, the brand now operates five stores: two in New York City (Flatiron and SoHo), plus Chicago's Wicker Park, Garden State Plaza in New Jersey, and San Francisco. For a fit-sensitive product like boots, the chance to try on in person removes the biggest objection to buying online.

7. LoveShackFancy

LoveShackFancy's clothing looks designed to be worn while traipsing through the hills of a foreign land or lying in the grass where no one can find you. Floral feminine patterns and soft hues make it a staple of the warm summer months, or a way to stay cozy in the winter (at least that's how the brand's website makes you feel).

The good news is that you can now step into that world in person. The family-owned brand has grown to 25 stores worldwide, with Buckhead Village in Atlanta billed as its 26th storefront. That's a long way from the handful of stores it had when we first wrote this list.

8. Good American

Founded in 2016 by Khloé Kardashian and Emma Grede, Good American built its following online with size-inclusive denim before opening its own stores in Los Angeles, Atlanta, Las Vegas, and Newport Beach.

The stores run on Shopify POS alongside its NetSuite ERP. According to Shopify's Good American case study, the brand has seen a 20% lower return rate in-store than online for its top-returned products. That's a strong argument for letting customers try on hard-to-fit categories with an expert nearby.

9. Kith

Kith has been building retail destinations since it opened its first stores in Brooklyn and Manhattan in 2011. It now has locations across the U.S., Europe, and Asia, from SoHo and Miami to Paris, London, and Tokyo.

Kith is proof that a Shopify-powered store doesn't have to be minimal to be great. Its Kith Treats cereal bars turned a streetwear shop into a place to hang out. The online store handles the drops, while the physical stores handle the feeling.

10. Buck Mason

Founded in Venice, California, in 2013, Buck Mason runs its e-commerce on Shopify and has quietly built one of the largest store fleets on this list. It now lists 50+ stores across the U.S.

Rather than cookie-cutter locations, Buck Mason gives individual stores their own personality. Select shops carry vintage clothing or vintage watches, and a few (like SoHo, Greenwich, and Nashville's 12 South) have bookstores inside. It's a smart reminder that "omnichannel" doesn't mean every store has to look the same. It means the customer should feel like the brand knows them in all of them.

11. Rails

Womenswear brand Rails was founded in 2008 and waited more than a decade to open its own stores, starting in 2021. It now has nearly 20 stores from Atlanta, Austin, and Nashville to London, Amsterdam, Berlin, and Paris.

Its stores invite customers to book an in-store appointment for one-on-one styling, and they host events. Appointments are one of the most reliable ways to turn a store visit into a planned, high-intent shopping trip. If you'd like to offer the same thing, Endear Appointments lets customers book time with your associates in-store or virtually.

12. East Fork

Pottery brand East Fork began on a converted tobacco farm in Madison County, North Carolina. The company later moved its headquarters to Asheville, where it runs a downtown store.

Known as much for its earth and jewel tones as for its consumer-facing blog, the brand continues to embed itself in local communities. Today it runs stores in downtown Asheville and Brooklyn, with a Georgetown, D.C. shop slated for fall/winter 2026. It also runs pop-ups around the country selling "seconds" (slightly flawed but perfectly functional pottery). Those pop-ups double as community events.

13. Margaux

The founders of Margaux realized that no two feet are the same, sometimes even when they're on the same person. In response, they built their entire brand around making sure any woman could find a pair of shoes that fits her perfectly. On top of offering multiple width options, Margaux has offered made-to-measure shoes, so women can buy flats, boots, and sandals online without buyer's remorse.

Starting as an e-commerce store, Margaux now has boutiques in Los Angeles (Culver City), San Francisco, and Marin, plus a presence at Le Bon Marché in Paris. It even invites customers who are traveling to a store to email ahead so their size is ready to try on. That's clienteling in its simplest form.

What the Best Shopify Stores Do Differently In-Store

Look across these 13 Shopify retail stores and a pattern jumps out. None of them are successful because they're on Shopify. They're successful because they use the connection between online and in-store to serve customers better. Here's what you can take from them:

1. They make fit and expertise the reason to visit. Thursday Boots, Good American, and Margaux sell products where trying on matters. Their stores remove the biggest reason customers hesitate online.
2. They give associates the customer's full story. Faherty, PAIGE, and Mizzen+Main put online history, loyalty points, and preferences in front of associates at the moment of service.
3. They turn visits into appointments. Rails and gorjana offer styling. A booked appointment is a customer who's already decided to show up.
4. They build community, not just checkout lines. Kith's cereal bars, East Fork's pop-ups, and Buck Mason's bookstores give people a reason to come back when they don't need anything.
5. They follow up after the customer leaves. This is where most stores fall down. The customer buys, walks out, and the relationship goes dark until the next email blast.

That last point is the one most brands still solve with spreadsheets, personal phones, and good intentions. Your best associate might text a VIP about new arrivals. Everyone else waits for foot traffic. Sound familiar?

This is the gap clienteling fills: personal, one-to-one outreach from an associate who knows the customer. If you'd like to see how that works on top of Shopify POS, request a demo of Endear.

How to Tell if a Store Uses Shopify

Want to find Shopify stores in your own category to learn from? There are a few quick ways to check whether a site runs on Shopify:

1. View the page source. Right-click the page, choose "View page source," and search for "cdn.shopify.com" or "Shopify.shop." Either one is a strong sign.
2. Try the products feed. On many Shopify stores, adding `/products.json` to the end of the homepage URL returns a list of products in a data format.
3. Look at checkout. Shop Pay as a payment option is a good hint, although it isn't proof on its own.
4. Use a technology lookup tool. Browser extensions and sites like BuiltWith or Wappalyzer detect the platform for you.

Keep in mind that big brands sometimes build custom (headless) storefronts on top of Shopify, so these signals won't always show up.

How to Deliver a Unified Experience Like These Top Shopify Stores

Shopify gives you the foundation: one platform for your website and your stores. Endear gives your store associates the tools to act on it.

Endear is a Shopify Plus certified clienteling and retail CRM for Shopify brands that syncs customer, order, and product data from both your online store and Shopify POS. Your associates get a single view of each customer, plus a direct line to reach them by email, SMS, or WhatsApp from one branded account (not their personal phones). Here's what that looks like in practice:

• A daily list of who to contact. The AI Opportunity Engine ranks your customers by opportunity and drafts on-brand messages that associates review, edit, and approve before sending. One specialty retailer using it went from 60 outreach messages a week to 360 within six weeks, without adding headcount, and earned $35 in attributed revenue for every $1 spent on actioned opportunities.
• In-store notes that don't disappear. AI Notetaker captures visit details by voice, typing, or photo and adds them to the customer's profile, so the next associate knows about the fit notes and the upcoming wedding.
• Appointments and campaigns in the same place. Customers can book time with an associate, and you can segment by store, purchase history, or preference to bring the right people in on a slow Tuesday.
• Connections to the rest of your stack. Endear offers 25+ integrations, including Klaviyo, Gorgias, and Yotpo.

Shopify brands with stores, including PAIGE, gorjana, Mizzen+Main, and Judith Bright, use Endear to make their associates the link between channels.

Want to go deeper? Read how to build a VIP customer strategy on Shopify or see why Endear and Shopify POS work so well together.

Frequently Asked Questions About Shopify Stores

What stores use Shopify?

Stores that use Shopify range from single boutiques to national chains, and many run both online and in-store sales on it. Examples with physical locations include Faherty, PAIGE, gorjana, Mizzen+Main, Rhone, Thursday Boots, LoveShackFancy, Good American, Kith, Buck Mason, Rails, East Fork, and Margaux. Larger names on Shopify include Gymshark, SKIMS, and Kylie Cosmetics.

What brands use Shopify?

Brands that use Shopify include global names like Gymshark, SKIMS, Kylie Cosmetics, Red Bull, and Bombas, plus fast-growing omnichannel brands like Faherty, PAIGE, gorjana, Rhone, and LoveShackFancy. Shopify is especially popular with apparel, footwear, jewelry, and home brands that sell direct to consumers.

What retailers use Shopify POS?

Retailers that run Shopify POS in their stores include Faherty (80+ stores), PAIGE (20+ stores), Good American, and Mizzen+Main, according to Shopify's own case studies and blog. Shopify POS lets these retailers share inventory, customer profiles, and loyalty balances between their website and their stores.

Can Shopify handle physical retail?

Yes. Shopify POS handles in-store checkout, inventory across locations, staff permissions, and buy-online-pick-up-in-store on the same platform as your online store. Brands like Faherty run it across 80+ stores. For relationship-building and one-to-one outreach, many retailers add a clienteling tool like Endear on top.

Is Shopify a POS?

Shopify is a commerce platform that includes a point-of-sale system called Shopify POS. It runs on tablets and smartphones, so associates can check customers out anywhere on the floor. That means the same platform powers both your online store and your in-store checkout.

What kind of businesses do well on Shopify?

Brands with a strong identity and a direct relationship with their customers tend to do well on Shopify, especially in apparel, footwear, jewelry, beauty, and home goods. The brands that stand out usually combine a great online store with a reason to engage in person, like fittings, styling appointments, or community events.

How can I find Shopify stores?

Check a site's page source for "cdn.shopify.com," try adding "/products.json" to the homepage URL, or use a technology lookup tool like BuiltWith or Wappalyzer. Curated lists like this one are a faster way to find Shopify stores worth learning from.

Turn Your Stores Into Your Best Sales Channel

The best Shopify stores aren't defined by their platform. They're defined by how seamlessly customers move between the website and the store, and by how well the people in those stores know them.

If you're ready to give every associate the customer context and daily outreach list your top performers already rely on, Endear is built for exactly that. Request a demo to see how Endear works with Shopify and Shopify POS.