#bfcm
Retail Strategy
The 2-2-2 Strategy: Turn BFCM Shoppers into Year-Round Customers
The holidays bring new customers, but what happens afterwards? The 2-2-2 strategy uses three simple touchpoints to turn holiday shoppers into loyal, repeat buyers.
By Philip Marshall
Clienteling
Black Friday Clienteling Checklist: 10 Essential Tips to Prepare for BFCM 2025
Get ready for Black Friday with our 10-step clienteling checklist to help you crush the holiday season.
By Philip Marshall
Retail Strategy
How Brick-and-Mortar Stores Can Win Big on Cyber Monday
Cyber Monday isn't only for ecommerce anymore. With the right strategies, your store can make it about in-person engagement, too.
By Robert Woo
Retail Strategy
Get Experiential: How to Turn Holiday Shopping into an Experience for Gen Z (and Older)
Discover how to create a holiday shopping experience that keeps your customers coming back.
By Robert Woo
Clienteling
‘Tis the Season to TikTok Shop: Clienteling Tips for Retailers
Want to reach Gen Z shoppers this holiday season? Discover how to use TikTok to boost engagement, build loyalty, and drive sales.
By Robert Woo
Clienteling
Holiday Clienteling: How Retailers Can Sleigh the Holiday Season
Unwrap 7 clienteling strategies to boost holiday sales and customer relationships.
By Robert Woo
Retail Strategy
How to Create Personalized Gift Guides that Boost Holiday Sales
Discover five strategies to create personalized gift guides that will stand out from the crowd, engage your customers, and boost holiday sales.
By Philip Marshall
Retail Strategy
Why Live Chat is the Secret Weapon for Holiday Sales in 2025
Discover why sales-focused live chat is the secret to converting holiday browsers into buyers.
By Philip Marshall
Retail Strategy
5 Steps to Craft Response-Driven Campaigns that Increase Holiday Sales
What does it take to stand out from the noise of holiday marketing and promotions? The answer is response-driven campaigns.
By Philip Marshall
Retail Strategy
4 Steps Retailers Should Take After Black Friday
Learn how to capitalize on your Black Friday/Cyber Monday success and keep these new (and existing) customers coming back into the new year and beyond.
By Robert Woo
Retail Strategy
8 SMS Campaigns to Run for the Holidays
Explore the campaigns your retail brand should be launching this holiday season and why they should be part of every holiday marketing strategy.
By Robert Woo
Retail Strategy
How to Use First-Party Data to Drive Holiday Shopping
Businesses are collecting customer data more today than ever before. Learn how to utilize your first-party data to increase revenue and retain new customers this holiday season.
By Robert Woo
Clienteling
Why Clienteling is the Best Black Friday/Cyber Monday Prep for Retail Brands
The holiday shopping season can be a chaotic time for retail brands and consumers alike. By putting a clienteling solution in place, brands are able to build strong relationships with their customers that promotes loyalty through the new year.
By Robert Woo