“Cyber Monday” once sounded so futuristic, but now just sounds like a retro term made up by someone at least twice removed from Gen Z. And yet, Cyber Monday is an event that all shoppers seem to love; the one day of the year where laptops overheat, inboxes overflow with promo codes, and online shoppers hover their cursors over the “Buy Now” button like they’re defusing a bomb.

And these days, brick-and-mortar stores don’t have to sit out this ecommerce-driven holiday. In fact, if you play your cards right, Cyber Monday can be an effective (and lucrative) encore to Black Friday.

Sure, the big online players like Amazon and Shein are out there throwing massive discounts like confetti, but what you bring to the table is something they can’t replicate: a personal touch, an immersive experience, and actual human connection. In fact, your store can make Cyber Monday as much about in-person engagement as it is about online deals.

Yes, ecommerce has a big draw during Cyber Monday. There’s something incredibly satisfying about clicking “Buy Now” from the comfort of your couch. But you know what’s better? That same couch-click convenience, paired with an in-store pickup experience that makes customers feel like they’re walking into a VIP lounge.

Here’s the plan: use Endear’s segmentation tools to target local customers with an irresistible deal they can only redeem by buying online and picking up in-store (BOPIS). For example, “Order online this Cyber Monday and pick up in-store to get an extra 20% off your next purchase.” Not only does this drive foot traffic, but it also gives your team a chance to build relationships with customers when they come in to collect their goodies.

And while they’re in the store? That’s the perfect moment to upsell. A thoughtfully curated product display near the pickup counter or a friendly associate ready to suggest complementary items can turn a one-time pickup into a full-fledged shopping spree.

And keep in mind, Cyber Monday is the perfect time to show off how your store can merge convenience with a touch of holiday magic.

When customers pick up their orders, make it special. Create a festive pickup station complete with hot cocoa, holiday music, and maybe even a little gift-wrapping service. Send personalized messages like, “Hi Emily, your Cyber Monday order is ready for pickup! Swing by the store for a complimentary cup of cocoa and check out some exclusive in-store deals while you’re here.”

By offering something more than just a transaction, you’re turning a routine pickup into a memorable experience—and making sure your customers leave with more than they originally ordered.

Everyone has streaming on their smart TVs, but last we checked, everyone still came out in force for tentpole movies (ahem, Barbenheimer). People will venture out if there is an irresistible reason to do so. So, if online shopping is like binge-watching a Netflix series, your store needs to be like a blockbuster IMAX experience: something so immersive that customers can’t resist stopping by. Your storefront is prime real estate, and on Cyber Monday, it’s your chance to dazzle.

For example, your store can transform your storefront window into an interactive experience that passersby can’t help but explore. Imagine a display featuring your top holiday picks—clothes, shoes, or jewelry—that comes to life with an AR app. Shoppers can scan the display with their phones to see animations, try on virtual products, or unlock exclusive Cyber Monday deals.

By turning your window into more than just a display—making it an experience—you’re not just catching the attention of passersby; you’re drawing them into your store. Pair it with a QR code to schedule a personal styling appointment via Endear’s CRM, and you’ve got yourself a winning strategy.

And don’t forget, it’s much easier to get lost in the holiday magic when you’re in a physical space than just seeing some dancing elves online. Deck out your space with holiday decorations, festive music, and cozy vibes. Host an event like a “Holiday Styling Bar” where customers can get personalized recommendations for outfits or gifts. Or even invite a local influencer to do a holiday meet & greet while dispensing some styling tips.

The goal here is to create an experience so delightful that customers will prioritize your store over endless online tabs. And if they leave with a festive memory and a few extra items? Mission accomplished.

You know what Temu can’t do? Offer an in-person consultation to help customers find the perfect holiday gift for their picky aunt who only likes Precious Moments figurines. This is where you have the upper hand: providing clienteling services that make holiday shopping less stressful and more enjoyable.

Identify top-spending customers or frequent shoppers from your CRM and invite them for a complimentary styling session or jewelry consultation. Send a personalized text or email: “Hi Julie, looking for the perfect holiday gifts? Stop by our store on Cyber Monday for a free gift consultation. I’ll help you find something amazing for everyone on your list!”

Bonus points if you throw in free gift wrapping or offer personalized engravings for jewelry. These small touches not only make shopping easier but also make your store the go-to destination for holiday gifting.

Cyber Monday might feel like it’s all about the online shoppers, but don’t underestimate the power of targeted local marketing. Brands that can create hyper-specific campaigns to reach customers who live near their stores can leverage the shopping mindset of the day to their own benefit.

Imagine an email campaign that goes out the Sunday before Cyber Monday, saying: “Give your lower back a break and join us in-store for exclusive deals, festive treats, and a holiday experience you won’t want to miss. We’re right around the corner!” Include a map to your store, highlight the best deals, and create urgency with a limited-time offer.

For added impact, run a geo-targeted Instagram or Facebook ad campaign promoting in-store exclusives. Pair it with a discount code they can only redeem in person, and you’ve just made your store irresistible.

While the big online retailers battle it out over shipping times and flash sales, your brick-and-mortar store has the power to offer something they can’t: human connection and customer care. Cyber Monday doesn’t have to be an online-only event. With the right strategies—personalized campaigns, in-store experiences, and exclusive deals—you can turn it into a day that drives foot traffic, builds customer relationships, and boosts your bottom line.

With a CRM tool like Endear, the process becomes even easier. From segmenting local customers to sending personalized offers and managing follow-ups, you’ll have everything you need to make Cyber Monday a hit for your brick & mortar stores.

Happy holidays!