One of the coolest features on the Endear platform is the ability to invite selected customers to exclusive in-store events and promotions. And when it comes to reaching our own clients, we don't shy away from taking one out of our own book. This month, we held a private event at The Sill for industry leaders to meet, eat, and enjoy one of the first days of Spring by making plant terrariums together. Endear's very own Director of Marketing Kara Zawacki sat down to talk all about how the event went, and if plant workshops are really the hype we hear about.

The Sill is the contemporary brand behind 7 plant shops around the country. We met at the Cobble Hill location in Brooklyn. The Sill offers a variety of plant workshops that I thought were really fun, and would be a welcomed change from the usual brand dinner or happy hour. They also have a few stores sprinkled around Manhattan and Brooklyn so I knew they’d have at least one central location available for us to meet and connect with our local retail community. Plus their stores are merchandised really well and always get a lot of great light (for the plants!).

Yes! Attendees talked candidly about how to increase foot traffic in stores as well as how to make online shopping feel more personal - two pain points Endear solves really well.

My favorite part about the event was meeting the hard-working people behind the brands I know and love as a shopper. I also learned some fun facts about succulents!

I’m always looking to bring like-minded people together in meaningful, fun ways. In fact, if you’re a retail industry professional and would like to be invited to one of our future events, you can fill out this survey here.