Endear
Endear

Elevating Store Sales in the Era of the Omnichannel Customer

Explore essential strategies for opening and managing brick-and-mortar retail stores successfully using Endear CRM. Opening a store in the coolest neighborhood is step one. Equipping your team with a tool that drives foot traffic while measuring store performance is (a very close) step two.

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Written by

Kara Zawacki, Marketing Director @ Endear

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Congratulations on your decision to open a brick-and-mortar retail store!

Whether it's your fifth store opening, or 150th, in an era dominated by e-commerce, the significance of physical retail cannot be understated. Giving your customers a place to connect with you IRL provides that human feel and brand loyalty touchpoint that online shopping simply can't provide.

To ensure your store's success, it's crucial to have the right tools and strategies in place. That's where Endear comes in, offering a comprehensive CRM and clienteling solution to help you effectively open and manage all your physical retail stores.

Ahead, we'll walk through four strategies you can adopt to make sure your new store is set up for success.

Preparing for Success

Before opening your doors, thorough preparation is key. Endear can help in a couple ways:

Organize Your Customer Data

With Endear, you can consolidate all your customer data from sources like point-of-sale, loyalty, and customer support apps. This data populates automatically into a detailed customer profile for each client, allowing you to see who lives near your new store, what kind of products they like, and how much money they spend on average. This provides invaluable insight into how to merchandise your store and talk to local customers.

Let Local Customers Know You're There

Armed with these customer profiles, you can make audience segments based on their zip code. Then, send highly targeted campaigns using Endear that look like they were sent directly from a salesperson at your store (even if you haven't hired them yet). By sending personalized messages and offers to specific customer segments, you can generate excitement and anticipation for your store's grand opening.

Elevating the In-Store Experience

Creating a memorable in-store experience is crucial to capturing customers' attention on a busy shopping street. With so much competition, standing out from the crowd is key to fostering long-term loyalty and making sure your customers' IRL experience isn't their last. Endear makes it easy in two major ways:

With so much competition, standing out from the crowd is key to making sure your customers' first IRL experience isn't their last.

Personalize Recommendations

Equipped with real-time access to customer profiles, your sales associates can deliver personalized recommendations that cater to each customer's unique preferences directly from the floor. Whether it's suggesting complementary items, showcasing new arrivals, or remembering past purchases, this personal touch will set your team, and your store, apart.

Stay Connected After They Leave

Endear enables your sales team to stay connected with customers beyond the in-store experience. Through two-way text, email, online live chat, or WhatsApp, they can send personalized follow-ups, share exclusive promotions, and maintain a genuine connection. Endear will also automate these messages, allowing your team to simply field the replies and continue the conversation.

Analyzing Store Performance and Growing Sales

A retail store can be in the right area and look amazing, but ultimately it is only as good as its sales team and revenue numbers. Thankfully, Endear has features that help keep teams motivated to drive sales and help you make smarter business decisions.

Track Metrics You Care About

Endear's business insights lets you track the metrics you really care about, providing indispensable insight on shopper behavior, store campaign performance, and sales driven by team member. Plus, you can easily export these reports to share internally with any folks at HQ who need to see them. By understanding what works and what needs adjustment, you can quickly and easily make informed decisions that optimize any store's performance.

Engage Customers From Anywhere

Building customer relationships go beyond the store. You can identify customers who haven't visited your store in a while, or have only shopped with you online but live within 5 miles of the new location. With this information, you can build and send targeted re-engagement campaigns to entice them back and reignite their interest.

Opening and managing a physical retail store requires careful planning, exceptional customer experiences, and data-driven decision-making. Endear's CRM and clienteling platform easily provides the tools and features necessary for you and your team's success. By leveraging Endear's capabilities, you can turn any of your stores into a branded destination that customers love and return to time and time again.

Endear + You = Your Best Store Yet

Book a time with the team to see the Endear platform in action.