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Congratulations on your decision to open a brick-and-mortar retail store! Whether it's your fifth store opening, or 150th, in an era dominated by e-commerce, the significance of physical retail cannot be understated. Giving your customers a place to connect with you IRL provides that human feel and brand loyalty touchpoint that online shopping simply can't provide. To ensure your store's success, it's crucial to have the right tools and strategies in place. That's where Endear comes in, offering a comprehensive CRM and clienteling solution to help you effectively open and manage all your physical retail stores. Ahead, we'll walk through four strategies you can adopt to make sure your new store is set up for success.
Preparing for Success
Before opening your doors, thorough preparation is key. Endear can help in a couple ways:
Customer Profiling. With Endear, you can consolidate all your customer data from sources like point-of-sale, loyalty, and customer support. This data populates automatically into a detailed customer profile for each client, allowing you to see who lives near your new store, what kind of products they like, and how much money they spend on average. This provides invaluable insight into how to merchandise your store and talk to local customers.
Targeted Marketing. Armed with these customer profiles, you can send highly targeted marketing campaigns using Endear that look like they were sent directly from a salesperson at your store (even if you haven't hired them yet). By sending personalized messages and offers to specific customer segments, you can generate excitement and anticipation for your store's grand opening.
Elevating the In-Store Experience
Creating a memorable in-store experience is crucial to capturing customers' attention on a busy shopping street. With so much competition, standing out from the crowd is key to fostering long-term loyalty and making sure your customers' IRL experience isn't their last. Endear makes it easy in two major ways:
Personalized Recommendations. Equipped with real-time access to customer profiles, your sales associates can deliver personalized recommendations that cater to each customer's unique preferences directly from the floor. Whether it's suggesting complementary items, showcasing new arrivals, or remembering past purchases, this personal touch will set your team, and your store, apart.
Seamless Communication. Endear enables your sales team to stay connected with customers beyond the in-store experience. Through two-way text, email, or WhatsApp, they can send personalized follow-ups, share exclusive promotions, and maintain a genuine connection. Or set up Endear to automate these messages for them, allowing your team to simply field the replies and continue the conversation. This continuous engagement ensures your customers feel valued even after they leave the store.
Analyzing Store Performance and Growing Sales
A retail store can be in the right area and look amazing, but ultimately it is only as good as its sales team and revenue numbers. Thankfully, Endear has features that help keep teams motivated to drive sales and help you make smarter business decisions.
Detailed Analytics. Endear's custom reports builder lets you track the metrics you really care about, providing indispensable insight on shopper behavior, store campaign performance, and sales driven by team member. Plus, you can easily export these reports to share internally with any folks at HQ who need to see them. By understanding what works and what needs adjustment, you can quickly and easily make informed decisions that optimize any store's performance.
Targeted Re-Engagement. Building customer relationships go beyond the store when you leverage Endear's analytics. You can identify customers who haven't visited your store in a while, or have only shopped with you online but live within 5 miles of the new location. With this information, you can build and send targeted re-engagement campaigns to entice them back and reignite their interest.
Opening and managing a physical retail store requires careful planning, exceptional customer experiences, and data-driven decision-making. Endear's CRM and clienteling app easily provides the tools and features necessary for you and your team's success. By leveraging Endear's capabilities, you can turn any of your stores into a branded destination that customers love and return to time and time again.
Book a time with a member of our team to see the Endear platform in action.