Clienteling is just another word for marketing, right?

Wrong.

It’s not just that the definition of clienteling is different from traditional marketing methods, but moreover, it’s the results that show the true difference.

We recently highlighted on our LinkedIn (yes, you should follow us there for additional metrics and insights) that Endear clients see 36X higher conversion rates than those brands that rely on traditional marketing platforms. This is because clienteling is less about one-size-fits-all emails that cast a wide net, and more of a personalized and tailored conversation that focuses on 1-on-1 communication.

And the proof is in the pudding.

The Endear team aggregated last year’s data across more than 1,000 retail stores across retail sectors such as Apparel, Beauty & Wellness, Home/Furnishing, Jewelry, and Accessories & Shoes. This gave us incredible insight into not only how our clients are using Endear to connect with their customers and foster loyalty through clienteling, but a year-end benchmark for each industry that can help all retailers measure their own marketing efforts against what clienteling is doing for their peers.

For example, take a look at our clienteling benchmark for Jewelry brands:

Not only do we see that clienteling messages on both email and SMS are higher than in traditional marketing (for example, the industry average for SMS conversion rate is .07% for jewelry brands), but that SMS clienteling performs almost 10X better than email clienteling!

From our vantage point, we see how effective text messages are in creating an intimate and personalized experience between the customer and the sales associate; much like the white-glove experience that they would get from walking into a brick & mortar jewelry store.

We also know that the jewelry brands best at clienteling take every opportunity to craft messages around milestone moments like anniversaries and graduations, information that’s easy to access within the clienteling CRM that they’re messaging from. Again, the results of this level of clienteling speak for themselves.

Knowing this, if you’re a jewelry brand, which do you think you’ll lean into more in 2025?

This is just a teaser. For the full benchmark report, click here to download Endear’s 2025 Clienteling Benchmarks.

And if you’re ready to beat these benchmarks by incorporating clienteling into your marketing and sales process, check out a free demo of Endear and contact us today.