Get the Report: 2025 Clienteling Benchmarks
Discover how top brands achieve 30-40x higher conversion rates with personalized clienteling strategies. Benchmark your performance and unlock industry-specific tactics to drive results.
What's inside the full report?
Complete clienteling benchmarks
Five industry-specific breakdowns
SMS vs. email metrics
Actionable tactics by industry
Data-backed best practices
Data from 1000+ retail locations
Clienteling Results by the Numbers
Clienteling isn't mass marketing. When your customers receive a message from a real person they've met in-store rather than a faceless brand email, they respond dramatically better — 36x better, to be exact.
5.41%
Avg. SMS conversion rate
40x higher
Avg. SMS conversion rates vs. traditional marketing
6.77%
Avg. SMS reply rate
See how your brand stacks up
With results this impressive, clienteling is a strategy worth investing in. Use these benchmarks to see how your efforts stack up to improve performance and grow customer relationships in the year ahead.
Clienteling FAQs
How can I use these benchmarks to improve my clienteling strategy?
How can I use these benchmarks to improve my clienteling strategy?
These benchmarks provide industry-specific data to help you evaluate your performance and identify opportunities for improvement. Use our industry-specific tactics to improve key metrics like reply rate, conversion rate, and AOV. For more information, check out our guide to clienteling metrics!
What is the difference between clienteling and marketing outreach?
What is the difference between clienteling and marketing outreach?
Marketing outreach happens at your brand level and focuses on mass campaigns to reach a large audience. Its primary goal is driving online conversions. Clienteling, on the other hand, happens at the store level and focuses on engaging local customers with highly personalized outreach. Its primary goal is driving foot traffic and repeat customers.
Why does reply rate matter in clienteling?
Why does reply rate matter in clienteling?
Reply rates directly correlate with conversion rates across all industries. When customers engage in two-way conversations with store associates, they're significantly more likely to make purchases—similar to how in-store interactions with helpful staff increase sales.
How was this data collected?
How was this data collected?
This report aggregates clienteling performance metrics from more than 1,000 retail locations across 19 different countries, covering the full 2024 calendar year.
While our dataset is substantial, sample sizes vary by industry, with some sectors having more limited representation than others. These figures accurately reflect the performance of Endear customers but may not be statistically representative of entire industry averages.
Which industries are covered in the benchmarks report?
Which industries are covered in the benchmarks report?
The report provides detailed metrics and strategies for five key retail sectors: Apparel, Beauty & Wellness, Home/Furnishings, Jewelry, and Accessories & Shoes—plus cross-industry averages for comprehensive comparison.
How can Endear help me achieve these clienteling results?
How can Endear help me achieve these clienteling results?
Endear's CRM platform is specifically designed to help retail brands achieve the high-performance metrics highlighted in this report. Our solution unifies customer data, enables personalized email and SMS campaigns, and simplifies store operations with appointment management and performance tracking. Endear is all about letting your team build relationships at scale while tracking every metric to help you continuously improve your clienteling strategy.