Retail Strategy

Need fresh ideas for customer service training and building brand loyalty among customers? Read our articles for best practices for your retail strategy.

Measuring Retail Store Performance

Retail Strategy

How to Measure Retail Store Performance In An Omnichannel World

Struggling to measure retail store performance? Learn to accurately track omnichannel sales, attribute value & evaluate associate KPIs.

By Kara Zawacki

A loyal customer who is engaged for the long term

Retail Strategy

How to Keep Customer Engagement High for Years (and Years!)

Discover proven strategies to maintain customer engagement and loyalty for the long term.

By Robert Woo

data-driven retail culture

Retail Strategy

How Retail Leaders Can Build a Data-Driven Culture That Actually Works

Struggling with data analytics in retail? Learn why culture is the #1 barrier & get a leader's guide to building a team that uses data to drive profit.

By Kara Zawacki

Retail Strategy

The Complete SMS Marketing Guide for Retailers in 2025

Maximize ROI with SMS Marketing in 2025. Learn compliant, high-converting retail SMS strategies that help retailers boost sales and customer engagement fast.

By Kara Zawacki

A package delivered to someone's door

Retail Strategy

Luxury Retail is Coming To Amazon. Here's How Your Brand Can Compete.

Discover 4 proven strategies luxury brands can leverage that Amazon simply can't match.

By Robert Woo

Retail Strategy

7 Proven Strategies to Boost Retail Foot Traffic Through Personalized Marketing

Winning the Foot Traffic Battle: How Personalized Marketing Brings Customers Back to Retail Stores

By Kara Zawacki

Happy shoppers at a boutique store

Retail Strategy

How to Identify VIPs and Provide a Truly Exclusive Experience

Learn proven strategies to identify your VIPs and create the personalized experiences that keep them coming back again and again.

By Robert Woo

woman using whatsapp in retail store

Retail Strategy

WhatsApp for Retail Clienteling? You Bet.

Despite its enormous user base, WhatsApp still remains underutilized in retail clienteling. Learn why it's perfect for global clienteling and how to leverage it effectively.

By Robert Woo

Male customer enjoying shopping

Retail Strategy

How to Identify and Engage Your VIP Retail Customers

Discover data-driven strategies to identify your VIP retail customers and personalized engagement tactics to boost customer loyalty and increase your sales.

By Kara Zawacki

Tariff Impact Customer buying a suit

Retail Strategy

Protecting Retail Profits During the 2025 Tariff Crisis

Discover strategies for protecting retail profits during the 2025 tariff crisis. Learn 5 proven strategies to maintain your margins and profits today.

By Kara Zawacki

A person looking at a clothing price tag in a boutique shop

Retail Strategy

Tariffs in 2025: How Retail Brands Can Navigate Uncertainty

As global tariffs directly impact consumer spending habits, smart brands are leaning into clienteling and loyalty.

By Robert Woo

A styling appointment with a store associate and customer

Retail Strategy

The Very Brief Guide to Appointments in Retail

Learn how to set up and promote a retail appointment program that boosts sales, enhances customer experience, and keeps shoppers coming back.

By Philip Marshall

Person online shopping on their phone

Retail Strategy

How to Get Local Online Shoppers to Visit In-Store for the First Time

Local online shoppers are a huge opportunity for your stores, but how do you coax them off the couch and into your aisles?

By Robert Woo

woman helping another woman shop in store

Retail Strategy

The Critical Second Purchase: Why It Matters More Than the First for Modern Retailers

Discover proven strategies to transform first-time buyers into devoted customers. Learn how personalized outreach and meaningful connections can boost retention rates by up to 35%.

By Kara Zawacki

Person walking with shopping bags

Retail Strategy

How to Get First-Time Shoppers to Shop a Second Time

Learn six proven strategies to engage, delight, and convert first-time shoppers into returning customers.

By Robert Woo

a person looks at a screen full of data and graphs

Retail Strategy

How to Prepare for Better Clienteling in 2025

Clienteling is the key to customer loyalty and repeat purchases. With these 5 strategies, you can make 2025 your best clienteling year yet.

By Robert Woo

A futuristic looking shopping center full of shoppers

Retail Strategy

How Brick-and-Mortar Stores Can Win Big on Cyber Monday

Cyber Monday isn't only for ecommerce anymore. With the right strategies, your store can make it about in-person engagement, too.

By Robert Woo

A crowd of shoppers looking through storefront windows while it snows

Retail Strategy

Want to Turn Nearby Online Shoppers into In-Store Shoppers? Here's How.

Learn how to engage local customers, increase foot traffic, and boost your AOV.

By Robert Woo

A mug of hot chocolate in a festive retail store

Retail Strategy

Get Experiential: How to Turn Holiday Shopping into an Experience for Gen Z (and Older)

Discover how to create a holiday shopping experience that keeps your customers coming back.

By Robert Woo

A person holding several bags from a retail store and walking

Retail Strategy

How to Create Personalized Gift Guides that Boost Holiday Sales

Discover five strategies to create personalized gift guides that will stand out from the crowd, engage your customers, and boost holiday sales.

By Philip Marshall

A store associate responds to live chats on a tablet device

Retail Strategy

Why Your Store Associates Should Be on Live Chat this Holiday Season

Learn how putting your store associates on live chat can help you manage the holiday rush, keep things personal, and boost sales at the busiest time of year.

By Philip Marshall

An empty retail store with a big holiday sale

Retail Strategy

5 Steps to Craft Response-Driven Campaigns that Increase Holiday Sales

What does it take to stand out from the noise of holiday marketing and promotions? The answer is response-driven campaigns.

By Philip Marshall

3 Ways to Capture More Customer Data In Your Stores

Retail Strategy

Three Game-Changing Tips to Supercharge In-Store Customer Data Capture

Spoiler Alert: It’s easier than you think to collect the customer data your retail brand needs.

By Kara Zawacki

A crowded collection of social media icons next to people doing online shopping

Retail Strategy

What is Social Commerce?

Discover how social commerce is impacting retail and learn how to integrate it into your current strategies to boost sales.

By Robert Woo