In today’s ecommerce environment, if your online retail store doesn’t perform well on a mobile device, you’re going to have a rough time. According to the Pew Research Center, 76% of US adults shop via their smartphone; which increases to a whopping 91% of Americans ages 18 to 49.

That’s why ecommerce platforms put such an emphasis on the mobile experience, and where NewStore shines.

NewStore is an omnichannel retail platform that integrates your Point-of-Service (POS), your Order Management System (OMS), your inventory management, store fulfillment, and more to allow retailers to use a single platform to run their most important business activities. Also, it was built with mobile in mind, allowing retail managers to do all these things right from their iPhones.

For retailers who need to increase their mobile efforts, NewStore offers a modular solution to allow customers to shop from anywhere, make payments from their iOS devices, and even provide loyalty programs and mobile apps for shoppers to use in-store.

NewStore is used by many major brand names, such as Burton, Ganni, Marine Layer, among others. Founded in 2015, NewStore was quickly acquired by Salesforce which has helped it continue to grow under their own brand, while expanding its resources in order to deliver results like a 4x increase in Customer Lifetime Value (CLV).

While NewStore can handle a database of basic customer information, it is not a CRM. Like many other retail platforms that excel at POS or inventory, its usefulness is greatly amplified when connected to a true Customer Relationships Management platform. After all, the more customer data you can feed into an omnichannel app like NewStore, the more insights your retail team can glean to make better business decisions.

For NewStore users, it’s important to find a compatible CRM that not only caters to the mobile aspects of customer relationships (to amplify the strength of NewStore’s mobile side), but can also extend the reach of the retail brand to the customer in ways that NewStore can’t.

Nucleus Research showed that CRMs see an ROI of $8.71 for every dollar spent. Meaning, a good CRM increases the efficiency of what a retail brand spends to reach their customers and convert more interactions to sales. In this way, good CRMs typically pay for themselves many times over, which is why 80% of businesses use CRMs, according to SoftClouds survey (via Grandview Research).

However, only about 25% of SMBs use CRMs, mainly due to the lack of expertise within their company to use and manage the CRM. This means that three-quarters of SMBs are leaving a hefty amount of money on the table by eschewing such a high ROI retail tool.

And while that might be bad news for SMBs overall, that’s good news for your business who can leap ahead of your competition by actually integrating a CRM system along with your instance of NewStore.

NewStore has official integrations with three CRMs today. Let’s examine each of them: