Need fresh ideas for customer service training and building brand loyalty among customers? Read our articles for best practices for your retail strategy.

Hear it straight from the industry experts! Endear's founders share their expertise in the retail industry to inspire business owners to do more for their brands.

Endear's Modern Retail blog category covers articles from luxury clienteling to advanced tips & tricks to stay on top of your modern retail business.

We highlight the functionality of some of Endear app's key features to arm your team with the know-how to make them work for you.

A growing collection of customer case studies and success stories of our customers effectively using Endear to innovate and invigorate their retail sales.

Percent of Sales Happening at Physical Locations

Rolling Stone

Darker Alabaster

Rolling Stone: Darker

gorjana with Endear: Engagement Analytics

Founded in 2004, gorjana is a contemporary jewelry brand creating pieces with love in Laguna Beach. Their 40+ storefronts offer everyday, layerable designs as well as new lines of fine jewelry. As gorjana continues to scale brand reach, they’re on the lookout for solutions that bolster growth across both physical and digital retail.

Strategically boost B&M traffic with SMS communications

When the gorjana team came to Endear in Summer 2020, they had one clear goal: equipping their retail teams with the power of SMS to boost traffic at their brick-and-mortar locations. They believed customer communications via text message was promising for two key reasons: 

In-store teams can seamlessly communicate back and forth with their local audience.

Customers can conveniently stay updated on brand news and products. 

They only needed the right tech solution to pull this off. Enter: Endear.

The ability to directly communicate through a customer’s preferred channel is pivotal to a great customer experience.

Endear personalizes and automates texts to drive in-store traffic

Using Endear, the gorjana team put their SMS theories to the test. They chose Endear’s SMS templating capabilities to start, which helped them exceed in-store sales goals. By leveraging templates, gorjana’s retail teams can simultaneously: 

Retain key promotional messaging regardless of store location

In addition, since gorjana’s strategy largely revolves around increasing store traffic, their templates are personalized to include a few key elements: 

The human touch — Messages are short and sweet while still sounding like they’re written by a human (because they are). 

Personalization — All templates address the customer by name, with a sign-off from the gorjana associate who sends the message. 

Incentives — Where applicable, texts include in-store-only offers and exclusive event invitations to entice customers to visit. 

Endear helps gorjana convert 1 out of every 5 customers over SMS

With Endear’s omnichannel attribution system, gorjana can gauge exactly how effective their new SMS strategy has been. And it turns out “effective” is an understatement. Here’s a look at the results so far:

gorjana’s messages see an average 8.4% conversion rate

Most customers convert within 7 days of being contacted

65% of sales from SMS happen at a brick-and-mortar location

Even more, if SMS is used to reply to a gorjana customer directly (as opposed to bulk outreach), that conversion rate increases to an impressive 20%. 

gorjana will use Endear to scale in-store and digital sales

After the results they’ve seen with Endear, the team at gorjana are true believers in the sales power of 1:1 digital conversations made human. When your retail team can stay in touch with and support shoppers until they cross the finish line, you’ll see the metric lifts. 

Give your customers the power to text your brand in the same way they text their friends.

Periwinkle

Ready to supercharge your SMS strategy? 

Ready for more? Here's another helpful blog post that provides a variety of campaign ideas that you can execute through SMS. 

Learn how gorjana and Endear's SMS clienteling strategy boosted foot traffic, conversions, and customer loyalty for brick-and-mortar stores.

Learn how jewelry brand, gorjana, uses Endear to achieve a 20% conversion rate on their sent text messages. Read more case studies on Endear's blog.

How gorjana's clienteling strategy boosted SMS conversion by 8.4% with Endear

Modern menswear brand, Mizzen+Main, drove sales like never before. Here's how Endear powered their incredible feat.

How Mizzen+Main increased their order value by 139% in less than a year

Meet M.M.LaFleur, an apparel brand that's reaching the modern working woman exactly where she's at.

How This Brand Sees a 30% Message Reply Rate Using Endear

See how apparel brand, Morley, used Endear's segmenting capabilities and Stories feature to double-down on SMS and see a 30% increase in average order value.

How Morley Beat Summer Slowdown with one word - Growth.

After trying another CRM, Endear intimates customer, Jenette Bras, found their perfect fit with Endear, utilizing the platform to better connect with their community in a way they never could before.

How Jenette Bras and Endear became the perfect pair to drive 36% more transactions

Clothing retailer Psycho Bunny has utilized the Endear platform to drive over $1M sales through customer outreach.

How Psycho Bunny attributed over $160,000 in sales in one month to clienteling