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How Alexis Bittar drove 32% growth in platform sales with Endear

Learn how jewelry and lifestyle brand Alexis Bittar leverages Endear to deliver a high-touch customer journey — regardless of where and how the consumer shops.

Written by

Claire Musech, Content team @ Verbatim

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Alexis Bittar with Endear: Engagement Analytics

51%

Open rate on emails sent through Endear

32%

Growth in platform sales since day one with Endear

6 days

Length of time for customer conversions

Endear has made interactions with our client base so much more personalized and impactful thanks to their intuitive and customizable technology.

- Lily Penberthy, Ecommerce Sales & Customer Service Manager at Alexis Bittar

About
Founded in 1990 by the eponymous jewelry designer, Alexis Bittar is known for its architectural aesthetic and affordable price point. With six physical locations and an online store, the Brooklyn-based brand now offers jewelry and lifestyle products at the cutting edge of design and craftsmanship.

Alexis Bittar strived to “unify the online and offline journeys”

The Challenge

Alexis Bittar is beloved for its unique, hand-crafted pieces, and that bespoke element doesn’t end there. Shopping with them has always been about more than closing a sale. When the brand opened six new storefronts in 2021, creating an immersive brick-and-mortar experience was effortless. Yet, replicating that atmosphere for ecommerce called for more than just a sleek website design. 

As Lily Penberthy, Ecommerce Sales & Customer Service Manager at Alexis Bittar, shares, “We realized we should try to unify the online and offline journeys.” To do so, Alexis Bittar needed a centralized hub to bridge all of their client information, SKU data, and outreach channels. Fortunately, they came across Endear.

Create a high-touch, personalized journey for every Alexis Bittar shopper

The Solution

To create a stellar cross-channel experience, Alexis Bittar’s retail team needed tech that offered: 

  1. Ample customization of both brick-and-mortar and ecomm shopper journeys
  2. Functionality to make customers feel as special shopping online as they would in person

“We needed ​​lookbook templates, data, outreach, and more — all in one place,” Lily explains. Endear’s omnichannel clienteling platform was the perfect fit. Alexis Bittar fell in love with how our collection of clienteling tools work together to deliver a high-touch customer journey, regardless of where and how the consumer shops. 

Endear supercharges Alexis Bittar’s retail team across channels

The Results

Since partnering with Endear, the Alexis Bittar team has seen impressive results, such as: 

  • Customer conversions in under 6 days
  • A 51% open rate on emails sent through Endear
  • 32% growth in platform sales since day one with Endear

In addition to stellar quantifiable performance, Lily highlights how effortless it is for retail teams to navigate the Endear app. “Our client communications have grown so much more impactful and efficient because of Endear’s user-friendly interface,” she says. From here, Alexis Bittar looks forward to high-ROI clienteling with Endear for years to come.