#clientelingforbeautybrands
Clienteling
2023 Spring Beauty Trends for Clienteling Gen Z
Spring is the best time to focus on what's new in fresh. This is the beauty industry's time to shine.
By Robert Woo
Retail Strategy
The Secret to Win at Skincare & Wellness Marketing: Go Niche
The skincare and wellness industry has exploded over the last decade. Here are some of the best ways to niche down in a saturated market - especially when it comes to Gen Z.
By Robert Woo
Retail Strategy
The Digitalization of Beauty in 2023
Despite uncertainty in the economy and due to the pandemic, the beauty industry continues to flourish. We're looking at how this timeless industry has used new communication methods to innovate and lead the way.
By Robert Woo
Retail Strategy
How to increase retail cosmetic sales using customer data
By utilizing customer data, retail marketers in the beauty industry can segment their most loyal, highest-spending customers to drive revenue growth like never before.
By Robert Woo