Are you a retail business owner navigating the digital marketplace? If you've anchored your physical store and/or ecommerce dreams with Shopify, you're already on the right course. Not only is Shopify a powerhouse for online stores, but its robust app store is a treasure trove for your business needs.
In the realm of modern business essentials, one reigns supreme: the end-to-end omnichannel retail strategy. This involves marketing and selling products across various channels (email, text messaging, online, in-store), creating a dynamic approach tailored to today's mobile-focused consumers. With mobile devices and social media holding sway, omnichannel retail isn't just a strategy; it's a compass guiding increased sales and superior customer service.
And the numbers speak volumes. Campaigns using three or more channels boast a 287% higher purchase rate than their single-channel counterparts. Ignoring this surge in conversions would be a misstep for any retail store. Hence, weaving an omnichannel retail strategy into your marketing and sales journey is paramount from day one.
The good news? Shopify apps can seamlessly integrate this strategy into your business. Here are three standout apps to overcome common omnichannel hurdles:
1. Gain New Social Media Followers: Social Boost Giveaways Contest by Apps Mav
Omnichannel Challenge: Social Media Contests
To conquer the vast expanse of social media and win over new followers, contests are your ship's sails. Yet, standing out amidst the sea of content requires finesse. Only half of businesses leverage social media contests, leaving a gap your business can fill.
Solution: Social Boost Giveaways Contest by Apps Mav
This Shopify app simplifies running contests on Facebook, Instagram, Twitter, Pinterest, and more. Featuring easy setup and robust data tracking, it ensures you know which channels resonate best for specific contests.
Social Boost Giveaways Contest by Apps Mav.
2. Stellar Customer Support: Gorgias
Omnichannel Challenge: Customer Support
In the realm of omnichannel retail, customer service isn't just a lifeline; it's a crucial part of the strategy. A single bad experience can drive away 55% of shoppers forever, leading them straight into the arms of a competitor.
This app transforms a small support team into customer service maestros. With an easy-to-view interface and a full customer chat history, managing diverse communication channels becomes systematic and efficient.
Customer support from Gorgias.
3. Loyal Customer Relationships: Endear for Shopify
Omnichannel Challenge: Customer Relationships
At the heart of an omnichannel retail strategy lies the intricate web of customer relationships. Shopping is no longer a mere transaction - it's a journey from discovery to post-purchase. Personalized communications significantly boost engagement and conversions, making a robust Customer Relationship Management (CRM) tool indispensable.
Endear keeps your omnichannel retail strategy at the forefront, tracking sales and communications across platforms and locations. With messaging templates and customizable lookbooks embedded in personalized texts or emails, it facilitates effective communication. Businesses using Endear see a 33% customer engagement rate and a conversion rate 26x higher than email marketing alone.
See the CRM platform in action.
Get a personalized demo and explore how Endear can help your brand engage customers like never before.