Just Released: Rush-Proof Your Clienteling, A Guide for Holiday
Before: Prep for Black Friday
Your BFCM doesn't have to be generic. With personalized outreach (aka clienteling), you can drive high value purchases and more importantly, build lasting relationships. Dive in below:
Retail Holiday Prep Guide
Clienteling
Black Friday Clienteling Checklist: 10 Essential Tips to Prepare for BFCM 2026
Get ready for Black Friday with our 10-step clienteling checklist to help you crush the holiday season.
24 BFCM Clienteling Campaigns to Drive Sales
The #1 retail trend we’re closely monitoring this holiday season is the rise of hyper-personalization.
Amelia Meadowcroft, Director of Customer Strategy and Activities at Reformation
During: Top Tactics to Stand Out
The holidays have never been noisier. Stand out with authentic outreach, unique experiences, and luxury service. Learn how:
Rush-Proof Your Clienteling Holiday Playbook
Retail Sales & Marketing
5 Gen Z Shopping Trends Retailers Should Know for the 2026 Holiday Season
Learn 5 Gen Z shopping trends for the 2026 holiday season. From Black Friday enthusiasm to TikTok shopping and deal hunting, understand what drives this generation.
Clienteling
How to Create Personalized Gift Guides that Boost Holiday Sales
Discover five strategies to create personalized gift guides that will stand out from the crowd, engage your customers, and boost holiday sales.
This year, we are placing an emphasis on the holistic customer experience. For in-store events, we’re considering every detail—from the curated beverage they’ll be greeted with upon arrival to ensuring the availability of the most desirable products in-store.
Amelia Meadowcroft, Director of Customer Strategy and Activities @ Reformation
After: Retain Customers into Q1
Don't let those new relationships go cold after the purchase is made. Here's how to turn new customers into repeat shoppers during January, February, March, and beyond.
Clienteling
The 2-2-2 Strategy: Turn BFCM Shoppers into Year-Round Customers
The holidays bring new customers, but what happens afterwards? The 2-2-2 strategy uses three simple touchpoints to turn holiday shoppers into loyal, repeat buyers.
Clienteling
4 Steps Retailers Should Take After Black Friday
Learn how to capitalize on your Black Friday/Cyber Monday success and keep these new (and existing) customers coming back into the new year and beyond.
Clienteling
5 Ways to Win Returns Season (With Clienteling)
Returns are costly and complex, but clienteling can help you prevent them, convert them to exchanges, and build customer loyalty that lasts well beyond January.
Newer to clienteling as an organization, we are looking to convert more of our 1st customers into lifetime customers with thoughtful follow-ups, building on relationships started in our stores.
Jeff Kummer, VP of Retail @ Catbird
Get Our Latest Guide: Rush-Proof Your Clienteling Before Black Friday
5 copy-and-paste frameworks for consistent clienteling during the busiest time of the year. Give your teams simple systems they can put in place this week, so outreach keeps going even when the floor gets busy.
Too busy to follow up with new customers? Not anymore.
Endear makes it easy to send personalized thank yous, timely follow-ups, and the kind of human messages that keep customers coming back.
