Before: Prep for Black Friday
Your BFCM doesn't have to be generic. With personalized outreach (aka clienteling), you can drive high value purchases and more importantly, build lasting relationships. Dive in below:
Clienteling
Black Friday Clienteling Checklist: 10 Essential Tips to Prepare for BFCM 2025
Get ready for Black Friday with our 10-step clienteling checklist to help you crush the holiday season.
The #1 retail trend we’re closely monitoring this holiday season is the rise of hyper-personalization.
Amelia Meadowcroft, Director of Customer Strategy and Activities at Reformation
During: Top Tactics to Stand Out
The holidays have never been noisier. Stand out with authentic outreach, unique experiences, and luxury service. Learn how:
Clienteling
Holiday Clienteling: How Retailers Can Sleigh the Holiday Season
Unwrap 7 clienteling strategies to boost holiday sales and customer relationships.
Retail Strategy
5 Gen Z Shopping Trends Retailers Should Know for the 2025 Holiday Season
Learn 5 Gen Z shopping trends for the 2025 holiday season. From Black Friday enthusiasm to TikTok shopping and deal hunting, understand what drives this generation.
Retail Strategy
How to Create Personalized Gift Guides that Boost Holiday Sales
Discover five strategies to create personalized gift guides that will stand out from the crowd, engage your customers, and boost holiday sales.
This year, we are placing an emphasis on the holistic customer experience. For in-store events, we’re considering every detail—from the curated beverage they’ll be greeted with upon arrival to ensuring the availability of the most desirable products in-store.
Amelia Meadowcroft, Director of Customer Strategy and Activities @ Reformation
After: Retain Customers into Q1
Don't let those new relationships go cold after the purchase is made. Here's how to turn new customers into repeat shoppers during January, February, March, and beyond.
Retail Strategy
The 2-2-2 Strategy: Turn BFCM Shoppers into Year-Round Customers
The holidays bring new customers, but what happens afterwards? The 2-2-2 strategy uses three simple touchpoints to turn holiday shoppers into loyal, repeat buyers.
Retail Strategy
4 Steps Retailers Should Take After Black Friday
Learn how to capitalize on your Black Friday/Cyber Monday success and keep these new (and existing) customers coming back into the new year and beyond.
Retail Strategy
5 Ways to Win Returns Season (With Clienteling)
Returns are costly and complex, but clienteling can help you prevent them, convert them to exchanges, and build customer loyalty that lasts well beyond January.
Newer to clienteling as an organization, we are looking to convert more of our 1st customers into lifetime customers with thoughtful follow-ups, building on relationships started in our stores.
Jeff Kummer, VP of Retail @ Catbird
Join the Group: Breaking the One-Time Buy
Live Webinar on Oct. 30 @ 12 PM EST
Join top retail leaders to learn how to turn first-time holiday shoppers into repeat clients. We're going live with Hanro, slumberkins, and rediem to talk real strategies for moving past first impressions into lasting connections.
Too busy to follow up with new customers? Not anymore.
Endear makes it easy to send personalized thank yous, timely follow-ups, and the kind of human messages that keep customers coming back.
