Featuring Holiday Insights From:
The Strategies Behind $50M+ in BFCM Sales Last Year
This playbook breaks down what actually worked for brands like GANNI, Catbird, Reformation, and UNTUCKit during BFCM 2024 — when clienteling drove conversion rates up to 40x higher than traditional marketing.
Inside, you'll find:
24 message templates for revenue and retention
Expert insights from real store leaders
The dos and don'ts of holiday clienteling
Get the perfect message for every holiday moment
At Endear, we get a front-row seat to what's actually working for hundreds of store teams during the holiday season.
That's why we're not just sharing the theory; we're diving deep into the specific messages we've seen the most success with.
How to Use This Playbook
Pick one or two messages a week and challenge your team to try them. Track what resonates, leave what doesn't. This playbook makes it easy for store leaders to train their staff and build a clienteling habit that drives consistent results—during peak season and beyond.
Holiday Clienteling FAQs
How can clienteling help increase holiday sales for my retail brand?
How can clienteling help increase holiday sales for my retail brand?
Clienteling creates personal, one-on-one interactions that make customers feel valued. By offering tailored recommendations and promotions, you drive repeat purchases and increase average order value—especially during high-traffic periods like BFCM. Think of it as marketing's complement: HQ sends mass outreach, stores send personal outreach. Together, it's the 1-2 punch your holiday strategy needs.
What are the best strategies to engage VIPs during the holidays?
What are the best strategies to engage VIPs during the holidays?
Offer exclusive experiences like early access to sales, personalized styling sessions, or special in-store events. These unique interactions make VIP customers feel appreciated and increase their loyalty, driving higher lifetime value for your brand long after the holidays end.
Why is conversational outreach important during the holiday season?
Why is conversational outreach important during the holiday season?
Conversational outreach cuts through the noise of mass marketing. When customers are drowning in promotional emails and texts, a personal message from their favorite store associate stands out. It's not about reaching everyone—it's about connecting meaningfully with the right people at the right time.
Will I spam my customers if I'm also running email campaigns?
Will I spam my customers if I'm also running email campaigns?
Not if you're strategic. Endear integrates with Klaviyo so you can see who's getting what and when. This coordination ensures your personal outreach complements your mass marketing without overwhelming customers.