24 BFCM Campaigns to Drive Holiday Revenue in 2024
Explore the categories below to discover 24 ways to drive revenue with SMS and email during BFCM.
Black Friday Readiness
Black Friday can be overwhelming for shoppers. They’re bombarded with emails, texts, and ads from every corner of the internet. That’s why your clienteling messages need to stand out by being timely, helpful, and - most importantly - personalized.
The Exclusive Early Access
Suggested Audience: VIP Customers
“Hey [first name], it’s [your name] from [brand name]. I know your inbox will be crazy on Black Friday, so I wanted to give you early access to our sale this year. Any interest? Let me know and I can share my exclusive discount code!”
Product Recs
Holiday shopping is stressful, but product recommendations can make it easier. Tailoring these suggestions based on customer preferences is the key to making shoppers feel like VIPs while simplifying their buying decisions.
The Friendly Expert
Suggested Audience: VIPs, top 10-20% of spenders
“Hi [first name]! It’s [your name] from [brand name]'s [store location] store. I’ve put together a lookbook of my personal favorite pieces this holiday season. Let me know if you want to snag anything before we sell out!”
Last Minute Holiday Shopping
Some customers love to get ahead of their holiday shopping, while others need a little nudge (or full-on help) to finish it all in time. By offering assistance during the last critical weeks before the end of the year, you can make holiday shopping feel less stressful and way more enjoyable.
The Personal Shopper
Suggested Audience: Customers who have not purchased this month, shopped during holiday last year
“Hey [first name] – it’s [your name] from [brand name]. The holidays are coming fast, so let me help! Who are you shopping for this year? I’d love to recommend a few gifts that could be perfect for them!”
Nurturing VIPs
New customers are great, but you can't afford to overlook the loyal customers you've had all year long. Your VIPs (aka top spenders) deserve some extra love, especially during the holidays. These campaigns are designed to give them that special treatment and keep them coming back well into the new year.
The Scheduled Appointment
Suggested Audience: VIPs
“Hi [first name], it’s [your name] from [brand name]. Got a holiday party coming up? I’d love to help you find the perfect holiday gifts or outfits! Let me know if you want to schedule a personal styling appointment so I can help you find exactly what you need."
Treat Yourself
Hey, your customers deserve it! Don’t forget that many of your customers might also be looking for a little self-gifting deal or two to stuff their own stockings, and your outreach can speak to this sentiment.
The Treat Yo' Self
Suggested Audience: Big spenders
“Hey [first name], it’s [your name] from [brand name]. I know the gift-giving season can be overwhelming, so don’t forget to treat yourself too! I put together a few of our newer pieces I think you’ll love - you deserve it!”
Driving In-Store Traffic
The holiday season is the perfect time to create in-store experiences that keep customers engaged and coming back long into the new year. Whether it’s a holiday event or exclusive sale, these messages can drive local foot traffic.
The In-Store Event
Suggested Audience: Local High Spenders
“Hi [first name], [your name] here from your neighborhood [brand name]! We’re throwing a gift wrapping party at the store this Saturday from 2-6 pm! We’ll have treats, hot chocolate, gift guides, and complimentary gift wrapping! See you then?”
Thank Yous
A little follow-up can go a long way in showing your customers you care. Whether it’s thanking them for a purchase or keeping them updated on extended sales, these messages are a great way to stay top of mind during a busy season.
The First Store Purchase
Suggested Audience: New Customers
“Hi [first name], it's [your name] from [brand name] [store location] and I just wanted to shoot you a quick text to say thanks for shopping with me this week! If you’re looking for anything else this holiday season or have any questions, you have a direct line to me via this number. Hope to see you back soon!”
Post-Holiday Engagement
Once the insanity of the holiday shopping season is over, take a breather until mid-January and start re-engaging. After all, you’ve collected so much great customer data over the past few months, you should be itching to put all that great data in your CRM to use!
The New Year, New You
Suggested Audience: Customers who shopped from November to December
“Hey [first name], Happy New Year! You've been giving so much this season - why not take this time to refresh your wardrobe and treat yourself to something just for you? I’d love to invite you in for a personal styling appointment to put together some new looks for 2025. Let me know if you want to book a time!”
