Retail Strategy

Need fresh ideas for customer service training and building brand loyalty among customers? Read our articles for best practices for your retail strategy.

Retail Strategy

How Retailers Can Improve Email Capture Rates

Recent insights on how stores are capturing important client data and some best practices to improve the process.

By Casey Drake

shinola detroit store

Retail Strategy

An Interview with John Liebler, Vice President of Retail & Store Operations for Shinola

Training, technology, and how to win in retail. The inside perspective from an industry veteran.

By Dorea Novaez

salon counter with digital selection

Retail Strategy

What is modern retailing?

How the most successful modern retailers are gathering insights and using them to their advantage.

By Dorea Novaez

Leigh Sevin, Max Bonbrest, Denise Lee,  Christina Bryant

Retail Strategy

From Digital to Physical: Opening Your First Store

What is the future of brick-and-mortar retail in a world of direct to consumer and digitally native brands?

By Dorea Novaez

Retail Strategy

How to Use SMS Marketing to Increase Foot Traffic at Your Stores

Learn how to turn your retail shoppers into repeat customers and score more business opportunities through SMS marketing.

By Leigh Sevin

sales people talking to shoppers

Retail Strategy

How to build customer relationships in retail

Learn how retail store associates can move beyond first impressions, strengthen customer relationships, and boost brand loyalty to improve sales through clienteling.

By Leigh Sevin

woman in front of ducks

Retail Strategy

5 Things You Must Do Before Opening Your First Pop-Up

There are a huge range of goals in a pop-up and few correct answers. Choosing which goals to focus on is largely up to you.

By Leigh Sevin

Retail Strategy

What Makes a Great Pop-Up Store?

People tell their friends just to prove they’re in the know. Instagrammers hit the share button as soon as they see it. That pop-up – the one with the buzz.

By Leigh Sevin

Retail Strategy

3 Ways to Dominate the Most Important Shopping Season

The holiday season is the most important of the year. Let's see how we can combine CRM data and clienteling to maximize sales.

By Robert Woo

Retail Strategy

Let’s Talk About Millennial Spending Power

Keep reading to better understand the generational cohort with which marketers and retailers are obsessed.

By Dorea Novaez

girl on phone in front of computer

Retail Strategy

Why eCommerce Needs Salespeople

As consumers migrate online, don't be surprised if sales associates follow. Digital merchandise won't sell itself.

By Leigh Sevin

Retail Strategy

5 fool-proof ways to increase footfall in retail outline