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We analyzed more than 5 million messages sent by our customers over Black Friday/Cyber Monday to identify key performance benchmarks for clienteling vs. traditional marketing across apparel, jewelry, beauty, and home decor. Here’s what we found.

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Plan for 2025 with Clienteling Benchmarks

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Rolling Stone

Endear clienteling drove over $50M in attributed sales during BFCM weekend


Clienteling is NOT traditional marketing. While good marketing automation platforms can reach the masses (as exemplified by Klaviyo), clienteling leverages personalized conversations and relationships to drive foot traffic and repeat purchases.

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Clienteling delivered conversion rates up to 40x higher than traditional marketing

Use these benchmarks to measure how your clienteling efforts stack up and identify areas for growth. Focus on improving key metrics like reply rate, conversion rate, and AOV by tailoring your outreach. For more information, check out our guide to clienteling metrics!

How can I use these benchmarks to improve my clienteling strategy?

Marketing messages are sent from a brand’s HQ and focus on reaching large audiences. Clienteling, on the other hand, comes from real store associates and sparks personalized conversations with customers. 

What is the difference between clienteling and marketing?

Traditionally, luxury retail stores have used clienteling, but now it works for a wide range of brands. If your goal is to drive foot traffic, build relationships, and encourage repeat purchases, clienteling is for you.

What types of businesses benefit the most from clienteling?

Klaviyo is a marketing automation platform designed for HQ teams to send mass campaigns. Endear is a Customer Relationship Management (CRM) platform for retail that empowers store associates to send personalized messages and nurture customer relationships.

What is the difference between Klaviyo and Endear?

Unlike other clienteling platforms that demand constant effort from busy associates, Endear makes clienteling easy to adopt. Endear lets you automate clienteling campaigns while keeping the personal touch, ensuring more associates succeed with less effort.

What is the difference between Endear and other clienteling platforms?

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BFCM Recap

Send automated texts & emails that convert.

Engage and drive loyalty with personalized, two-way messaging.

Live chat with shoppers to drive sales, not support tickets.

Elevate outreach with interactive recommendations.

Platform Overview →

Read the latest articles and best practices for your retail strategy.

Downloadable retail resources to help you grow.

Video tutorials to get the most out of Endear.

Plan for 2025 with Clienteling Benchmarks

We analyzed more than 5 million messages sent by our customers over Black Friday/Cyber Monday to identify key performance benchmarks for clienteling vs. traditional marketing across apparel, jewelry, beauty, and home decor. Here’s what we found.

Endear clienteling drove over $50M in attributed sales during BFCM weekend

5 Million

52%

2.8%