Alabaster

We analyzed more than 5 million messages sent by our customers over Black Friday/Cyber Monday to identify key performance benchmarks for clienteling vs. traditional marketing across apparel, jewelry, beauty, and home decor. Here’s what we found.

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Plan for 2025 with Clienteling Benchmarks

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Rolling Stone: Darker

Rolling Stone

Endear clienteling drove over $50M in attributed sales during BFCM weekend


Clienteling is NOT traditional marketing. While good marketing automation platforms can reach the masses (as exemplified by Klaviyo), clienteling leverages personalized conversations and relationships to drive foot traffic and repeat purchases.

Darker Alabaster

Clienteling delivered conversion rates up to 40x higher than traditional marketing

Use these benchmarks to measure how your clienteling efforts stack up and identify areas for growth. Focus on improving key metrics like reply rate, conversion rate, and AOV by tailoring your outreach. For more information, check out our guide to clienteling metrics!

How can I use these benchmarks to improve my clienteling strategy?

Marketing messages are sent from a brand’s HQ and focus on reaching large audiences. Clienteling, on the other hand, comes from real store associates and sparks personalized conversations with customers. 

What is the difference between clienteling and marketing?

Traditionally, luxury retail stores have used clienteling, but now it works for a wide range of brands. If your goal is to drive foot traffic, build relationships, and encourage repeat purchases, clienteling is for you.

What types of businesses benefit the most from clienteling?

Klaviyo is a marketing automation platform designed for HQ teams to send mass campaigns. Endear is a Customer Relationship Management (CRM) platform for retail that empowers store associates to send personalized messages and nurture customer relationships.

What is the difference between Klaviyo and Endear?

Unlike other clienteling platforms that demand constant effort from busy associates, Endear makes clienteling easy to adopt. Endear lets you automate clienteling campaigns while keeping the personal touch, ensuring more associates succeed with less effort.

What is the difference between Endear and other clienteling platforms?

Periwinkle

Our BFCM 2024 recap analyzes 5M+ messages to identify key clienteling performance benchmarks vs. traditional marketing. See what we learned.

BFCM 2024 Recap: Clienteling Performance Benchmarks

AI-powered notes that capture and act on every detail of your store visits.

Drive online customers in-store and manage appointment booking from end to end.

Send automated texts, emails, and WhatsApp messages that convert.

Engage and drive loyalty with personalized, two-way messaging.

The CRM for IRL. Unify, segment, and utilize data at scale.

Analyze campaign and store performance for real-time insights.

Engage online shoppers like you would in-store with live chat built for sales.

Drive AOV with interactive product recommendations.

Platform Overview →

Read the latest articles and best practices for your retail strategy.

Downloadable retail resources to help you grow.

Practical training for retail teams to start using AI on the salesfloor.

Video tutorials to get the most out of Endear.

See how Endear stacks up against other retail CRMs and software. Compare features, pricing, and ROI to find the best solution for your brand.

Plan for 2025 with Clienteling Benchmarks

We analyzed more than 5 million messages sent by our customers over Black Friday/Cyber Monday to identify key performance benchmarks for clienteling vs. traditional marketing across apparel, jewelry, beauty, and home decor. Here’s what we found.

Endear clienteling drove over $50M in attributed sales during BFCM weekend

5 Million

52%

2.8%