Lookbooks are the best way for your sales team to show off their expertise and creativity while building trust and driving sales. See how other brands are already taking advantage of lookbooks on Endear.
Lookbooks are a powerful way to show customers what to wear within context. Customers may not know how to pair certain items or how to dress something up or down, and curated lookbooks serve as the perfect tool to give them the confidence they need to buy.
Bring your customers updated on what's new at your store. Create unique lookbooks with new product based on your audience's previously purchased items, geography, or just-in inventory at a specific store.
Whether hosting a virtual appointment or connecting with customers face-to-face, they may not always be ready to purchase on the spot. That's where lookbooks come in: send a lookbook after client appointments with a recap of all the products they considered, notes around sizing, and any feedback they shared during your session.
If your brand specializes in a specific product category, lookbooks can help draw attention to the unique differences between products like new material, special collaboration, or limited edition.
Give your team a platform to share their style and taste - celebrating your salespeople and providing a way for them to build a following may encourage customers to seek out their guidance one-on-one.
Sometimes customers need to see a range of products based on price. Lookbooks can help customers better understand what items are available from a budget standpoint.