InStore Magazine
An insider look at what the best stores do differently.
Jones Road Beauty's bet on frontline relationships, clienteling secrets from a top seller at AG Jeans, and the client books that quietly drive the most successful sales floors.
It's time store teams got the spotlight.




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Featuring
Inside This Issue
- 11
24 Questions with a Top Performer at AG Jeans
Fiona Hoopes drives over 30% of her store's outreach revenue by herself. We asked her about coffee, clienteling, and what it really takes to sell. - 05
Jones Road's New Beauty Playbook
No Sephora. No Ulta. Learn how this growing brand made store associates its most powerful sales channel. - 16
What's In My CRM?
Three of the best clientelers on Endear unpack their systems. Learn their morning rituals, notes, and messages that drive their sales. - 14
Clienteling by the Numbers
A full year of messages across 2,000+ stores. What converts, what a message is worth, and how your team stacks up.
Unlock the Issue, Win $150 to AG Jeans or Jones Road Beauty
Submit your work email and you're entered automatically. Five winners, drawn between September 9 and October 15. The earlier you get in, the better your odds.
Want the real thing? We'll mail you one!
Some magazines are meant to be dog-eared, passed around the break room, and argued over like a Who Wore It Best poll. If that's your vibe, request a free print copy and we'll do our best to get one to your doorstep.
Supplies are limited, so we can't promise everyone a copy. US addresses only. And retail brands and store leaders get first dibs, because this magazine was made for them.
FAQs
What is InStore?
InStore is a magazine from Endear, in print and in pixels, celebrating the real faces behind retail's best customer relationships: the store associates, managers, and leaders making magic happen on the sales floor. Issue 01, The September Issue, features Jones Road Beauty, AG Jeans, PAIGE, HANRO, M.M.LaFleur, and more.
Can I request a physical copy?
You can! Request a print copy. Supplies are limited, we can't promise everyone a copy, and US addresses only. Retail brands and store leaders get first dibs.
How does the giveaway work?
Unlock the digital issue with a valid work email between September 8 and October 15, 2026, and you're automatically entered. No purchase necessary. Five winners will be selected from all eligible entries and notified by email, between the dates of September 9 and October 15. The earlier you submit the form, the higher your odds of winning. Each winner receives the choice between a $150 gift card to AG Jeans or Jones Road Beauty. Open to legal residents of the US, 18 or older; one entry per person; employees of Endear aren't eligible. Gift cards are subject to the issuing brand's terms.
How did you decide who to feature? Can my team be in the next issue?
We went looking for teams doing standout clienteling work on Endear, the ones whose numbers and stories spoke for themselves. Think your team belongs in Issue 02? We'd love to hear about it. Reach out at kristin@endearhq.com.
What is Endear?
What brands use Endear?
Where can I learn more about Endear?
Head to endearhq.com to see the platform in action, browse customer stories at endearhq.com/our-customers, or book a demo. We'll bring the numbers behind the moments.







