September 2026 · Issue 01

InStore Magazine

An insider look at what the best stores do differently.

Jones Road Beauty's bet on frontline relationships, clienteling secrets from a top seller at AG Jeans, and the client books that quietly drive the most successful sales floors.

It's time store teams got the spotlight.

Cover — Jones Road's new beauty playbook. Page 1 of 28.
Your clienteling strategy, served on a silver platter. Page 2 of 28.
Contents and Letter from the Editors. Page 3 of 28.
Jones Road Beauty, Upper East Side. Page 4 of 28.

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The Roadie Effect — inside Jones Road's retail-first playbook. Page 5 of 28.

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The team comes first — how Jones Road hires. Page 6 of 28.

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Turning first-time shoppers into Roadies. Page 7 of 28.

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What's hot in modern retail. Page 8 of 28.

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What's not — and why stores keep winning. Page 9 of 28.

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24 Questions with AG Jeans. Page 10 of 28.

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Fiona Hoopes, Client Advisor at AG Jeans. Page 11 of 28.

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Life on the floor — questions 1 through 12. Page 12 of 28.

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The art of clienteling — questions 13 through 24. Page 13 of 28.

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Clienteling by the Numbers. Page 14 of 28.

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Benchmarks — average performance versus the top 10%. Page 15 of 28.

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What's in My CRM? — Jonathan, PAIGE Bleecker Street. Page 16 of 28.

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Meet Kayla — HANRO Madison Avenue. Page 17 of 28.

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BFCM tips and tricks — four moves to run this season. Page 18 of 28.

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How GANNI turned texting into a 28% AOV lift. Page 19 of 28.

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Recognition that costs nothing. Page 20 of 28.

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Worth budgeting for — celebrating the team after BFCM. Page 21 of 28.

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The Clienteling Quiz — which retail archetype are you. Page 22 of 28.

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Quiz results — meet your archetype. Page 23 of 28.

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Advice from Kyle and Shyrah. Page 24 of 28.

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Did you know — Endear's own retail hours. Page 25 of 28.

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Tried, Tested, True — what retailers say about Endear. Page 26 of 28.

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Last Look — Madison Avenue. Page 27 of 28.

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Back cover — Clienteling at her fingertips. Page 28 of 28.

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Featuring

  • Jones Road Beauty
  • AG Jeans
  • PAIGE
  • GANNI
  • gorjana
  • HANRO
  • M.M.LaFleur

Inside This Issue

  • 11

    24 Questions with a Top Performer at AG Jeans

    Fiona Hoopes drives over 30% of her store's outreach revenue by herself. We asked her about coffee, clienteling, and what it really takes to sell.
  • 05

    Jones Road's New Beauty Playbook

    No Sephora. No Ulta. Learn how this growing brand made store associates its most powerful sales channel.
  • 16

    What's In My CRM?

    Three of the best clientelers on Endear unpack their systems. Learn their morning rituals, notes, and messages that drive their sales.
  • 14

    Clienteling by the Numbers

    A full year of messages across 2,000+ stores. What converts, what a message is worth, and how your team stacks up.

Unlock the Issue, Win $150 to AG Jeans or Jones Road Beauty

Submit your work email and you're entered automatically. Five winners, drawn between September 9 and October 15. The earlier you get in, the better your odds.

Read the Issue & Enter

Want the real thing? We'll mail you one!

Some magazines are meant to be dog-eared, passed around the break room, and argued over like a Who Wore It Best poll. If that's your vibe, request a free print copy and we'll do our best to get one to your doorstep.

Supplies are limited, so we can't promise everyone a copy. US addresses only. And retail brands and store leaders get first dibs, because this magazine was made for them.

FAQs

What is InStore?

InStore is a magazine from Endear, in print and in pixels, celebrating the real faces behind retail's best customer relationships: the store associates, managers, and leaders making magic happen on the sales floor. Issue 01, The September Issue, features Jones Road Beauty, AG Jeans, PAIGE, HANRO, M.M.LaFleur, and more.

Can I request a physical copy?

You can! Request a print copy. Supplies are limited, we can't promise everyone a copy, and US addresses only. Retail brands and store leaders get first dibs.

How does the giveaway work?

Unlock the digital issue with a valid work email between September 8 and October 15, 2026, and you're automatically entered. No purchase necessary. Five winners will be selected from all eligible entries and notified by email, between the dates of September 9 and October 15. The earlier you submit the form, the higher your odds of winning. Each winner receives the choice between a $150 gift card to AG Jeans or Jones Road Beauty. Open to legal residents of the US, 18 or older; one entry per person; employees of Endear aren't eligible. Gift cards are subject to the issuing brand's terms.

How did you decide who to feature? Can my team be in the next issue?

We went looking for teams doing standout clienteling work on Endear, the ones whose numbers and stories spoke for themselves. Think your team belongs in Issue 02? We'd love to hear about it. Reach out at kristin@endearhq.com.

What is Endear?
Endear is the CRM built for modern retail brands. It gives store teams the tools to manage client relationships, send personal outreach over text and email, and see exactly how much revenue it drives. In other words: clienteling, out of the personal phone and into the spotlight it deserves.
What brands use Endear?
Endear is the #1 retail CRM for brands on Shopify, trusted by over 2,000 stores worldwide, including Jones Road Beauty, AG Jeans, PAIGE, GANNI, gorjana, M.M.LaFleur, HANRO, Reformation, Rebag, and Psycho Bunny.
Where can I learn more about Endear?

Head to endearhq.com to see the platform in action, browse customer stories at endearhq.com/our-customers, or book a demo. We'll bring the numbers behind the moments.

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