8 Data-Backed Takeaways from BFCM You Can Use in January
This report shows you what actually worked during BFCM, and how to apply it in 2026 before your customers forget you. Get top clienteling channels, campaign strategies that drove 17% purchase rate, and specific tactics your team can use this month.
Use Our Data to Build Your 2026 Clienteling Strategy
You can't build a strong clienteling strategy without knowing what drives results. Use these insights to plan your 2026 approach and take action in January while you're still fresh in your shoppers' minds!
What You'll Learn
- Which channels drove the highest conversion rates during BFCM?
- What types of messages converted best?
- Which customer segments are most likely to repurchase?
- How does my industry's clienteling performance compare to others?
- How did marketing and clienteling compare?
- What steps should I take in 2026?
Ready to dive in?
Download the full report to access industry benchmarks, channel insights, and actionable campaign strategies for 2026.
Clienteling FAQs
What is clienteling?
What is clienteling?
Clienteling is personalized outreach from your team to customers, whether via SMS, email, WhatsApp, or live chat. It's about using customer data to build real relationships through relevant messages that drive repeat purchases and higher customer lifetime value.
Who is this for?
Who is this for?
Retail directors, store managers, and operations leaders at omnichannel retail brands who want to retain holiday customers and improve clienteling performance.
How should I use this report?
How should I use this report?
Use this report to plan your 2026 clienteling strategy. Based on the data and insights, pick 2-3 key areas you want to focus on in Q1. Use our included checklist to guide your planning and set goals for your stores.
What's the difference between automated and manual clienteling?
What's the difference between automated and manual clienteling?
Manual clienteling is when your team crafts individual messages one-by-one: highly personal but time-intensive. Automated clienteling uses triggers and customer data to send personalized messages at scale (like "2 day follow up after appointment"). The key is that even automated messages feel personal because they're relevant, timely, and come from a real associate who monitors their inbox for replies. The best clienteling strategies combine both.
How was this data collected?
How was this data collected?
Results measured based on messages sent during Nov 24 - Dec 1, 2025 across 1,200+ retail locations worldwide, with sales attribution tracked through Dec 20. All data presented here is approximate, unaudited, and based on various assumptions. The methodology used may vary year-over-year and prior year results may not be directly comparable to current results.