Learn more about clienteling

What is clienteling?

Clienteling is when brands build long-term relationships with customers, which in turn increases sales.

What's the difference between clienteling and customer service?

Customer service usually refers to support for purchase activity. On the other hand, clienteling is an integral part of the sales experience, and focuses entirely on building relationships with customers that increase customer lifetime value.

What is a clienteling platform?

A clienteling platform houses all of your brand's customer data. Endear organizes this data in customer profiles where teams can segment audiences and send personalized campaigns.

Can you give an example of how clienteling works?

Meet Crystal. She loves your brand and shops in-store frequently. Your retail team knows that her favorite color is blue and that she goes on a Caribbean vacation every summer. Using this information, Crystal's local store sends her a message before her trip to tell her about new line of silk vacationwear with wonderful blue pieces. Crystal feels valued that the store reached out personally and buys a dress. A few weeks later, she comes back to the store and buys more clothes. This is the power of clienteling.