Keep Your Holiday Customers Guide
You just acquired thousands of new customers during the holidays. But without a follow-up plan, 70% will forget about you by Valentine's Day. This playbook shows you who to reach out to, what to say, and when to send it — so your holiday rush becomes year-round revenue.
Don't Let Your Holiday Customers Disappear
Most retailers spend thousands acquiring holiday shoppers, then watch them vanish into the void. They send a generic "thank you" email, maybe a discount code, and hope for the best. But hope isn't a strategy.
The brands that keep their holiday customers don't rely on mass marketing. They use data to segment their audience, prioritize high-value shoppers, and follow up personally. This playbook gives you the exact framework: 4 customer segments to target, a 90-day follow-up timeline, and message templates you can use today.
What You'll Learn
- The 4 holiday customer segments you need to know
- A 90-day follow-up timeline for new customers
- 4 message templates to send in Q1
- A printable scorecard to track your follow-up performance
- How to identify high-potential customers
- A self-assessment to determine your next steps
Ready to Turn Holiday Shoppers Into Year-Round Customers?
Download the playbook and get immediate access to our follow up frameworks, proven message templates, and a tracking system to measure your progress. Don't leave customer retention to chance.
FAQs
Why do 70% of holiday customers never come back?
Why do 70% of holiday customers never come back?
Holiday shoppers are often buying impulsively, trying your brand for the first time, or purchasing gifts for others. Without proactive follow-up in the first 90 days, they forget about you. The brands that retain holiday customers don't wait for them to come back—they reach out personally with segmented messaging that makes each customer feel valued, not like another email blast.
When should I start following up with holiday customers?
When should I start following up with holiday customers?
Immediately. The first touchpoint should happen by January—a personal thank-you and check-in that opens the door for future communication. Then follow up by February with an invitation to shop new arrivals, and again in April with personalized product recommendations. Consistent touchpoints every 1-2 months keep you top of mind without overwhelming customers.
How do I know if my follow-up strategy is working?
How do I know if my follow-up strategy is working?
Track it. This playbook includes a Weekly Clienteling Scorecard to measure messages sent, response rates, conversion rates, and attributed sales. Without tracking, you're guessing. With it, you can see exactly which segments and messages drive the most revenue, then double down on what works and adjust what doesn't.
How does Endear help with holiday customer retention?
How does Endear help with holiday customer retention?
Endear makes it easy to execute this playbook at scale. Automatically segment holiday customers based on spend, frequency, and purchase history. Send personalized messages across SMS, email, and live chat. Track which follow-ups lead to sales so you can prove ROI to leadership. Retail brands using Endear see a 70% increase in customer order frequency because they have the tools to follow up consistently and personally.