Clienteling is more than a buzzword.
It's a core retail strategy to engage your customers beyond the checkout. Top retail brands use clienteling to nurture their customers from first-time buyers to repeat purchasers to loyal VIPs. This guide shows you exactly how.
Get Answers to Your Biggest Challenges:
"How do we retain more first-time customers?"
"How do we identify and engage our VIPs?"
"How do we increase foot traffic to our stores?"
"How do we get online customers to visit in-store?"
"How do we increase purchase frequency?"
"How do we turn casual shoppers into loyal fans?"
Loyal customers don't just happen by chance.
They come about through a series of meaningful interactions with your brand — what we call customer journeys.
Think of it like a roadmap: you know where the customer is and where you want them to end up. You just need to fill in the gaps with an intentional clienteling strategy.
Every message, interaction, and experience should be designed to guide them forward to the next step.
1. Turn 1st Time Shoppers into Repeat Customers
2. Get Local Online-Shoppers to Visit In-Store
3. Convert Casual Shoppers into Brand Enthusiasts
4. Identify VIPs and Provide an Exclusive Experience
5. Keep Customers Engaged for the Long Haul
Get the recipe for every interaction
At Endear, we get a front-row seat to what's actually working for hundreds of store teams.
That's why we're not just sharing the theory; we're diving deep into the specific "recipes" we've seen the most success with.
Each recipe includes:
- Step-by-step customer journey
- Timeline for outreach
- Message templates
- Segmentation tactics
Explore Strategies Used by Top Brands
Tired of the guesswork? Download the Clienteling Guide Now.
Don't start from scratch. Explore what clienteling looks like for leading retail brands, and start building a repeatable strategy that transforms your customer relationships.