In the past, shopping relied on savvy in-store sales teams, expertly assisting customers in finding the perfect product. But in today's modern landscape, this is merely one piece of the puzzle. Dive into this user-friendly guide that shines a spotlight on the pivotal role of personalization through SMS marketing. Discover its immense potential for turbocharging your sales with a comprehensive list of 'do's and don'ts' to empower your team in mastering the art of effective personalization with SMS.