Personalized marketing is essential because it can deliver 5X to 8X the ROI on marketing spend and boost sales by 10% or more, as stated in the Harvard Business Review. It generally helps create a more tailored shopping experience for customers, which keeps them coming back again and again.

Retail brands can leverage all their customer data, captured through CRM tools like Endear, to segment their audience based on various factors like recent purchases, location, and shopping habits. This segmentation allows for more targeted and relevant messaging and product recommendations.

The use of cookies and 3rd party data is becoming increasingly limited due to privacy concerns. Collecting and leveraging 1st party data, such as email addresses and phone numbers, enables brands to personalize SMS campaigns and maintain relevant customer engagement.

Engaging in two-way, or 1-on-1, conversations with customers can lead to an as much as 111% increase in order frequency. It helps answer customer questions, gather more information about their preferences, and suggest more personalized products, ultimately driving sales.

Curating product collections, and even explaining why specific products are recommended, helps customers understand the relevance to their interests. This approach adds a personalized touch to product recommendations, making them more engaging and effective.

As they say, a picture is worth a thousand words. Visuals are crucial because text campaigns with visuals are 43% more persuasive than text-only messages. They grab the customer's attention and make the marketing message more appealing.