It's a simple framework for staying in touch after a purchase: reach out 2 days later, 2 weeks later, and 2 months later. Each touchpoint serves a different purpose—from thanking customers to checking in on product satisfaction to re-engaging them for their next purchase.

2 days hits while the purchase is still fresh. 2 weeks catches them after they've used the product. 2 months brings them back before the relationship goes cold. These intervals balance staying top-of-mind without feeling pushy.

Absolutely. Some brands do 3-3-3, others prefer 1-2-4. The key is having a consistent system your team can actually follow. Customize it based on your product type, purchase cycle, and what feels natural for your brand.

Not if you're strategic. Endear integrates with Klaviyo so you can see who's getting what and when. This coordination ensures your personal outreach complements your mass marketing without overwhelming customers.

You can start with basic email, text, or even handwritten notes. That said, a clienteling tool like Endear makes it dramatically easier to execute the 2-2-2 strategy at scale. You can create message templates in your CRM once, then set up automated campaigns that go out on behalf of your associates and feel completely 1-to-1. Your team just monitors their inbox to respond to customer replies. This way, consistent follow-up happens even during your busiest periods.

No. Clienteling messages like this and marketing emails serve different purposes. Customers see these differently, and personalized messages typically get much higher engagement because they feel relevant and helpful. Plus, Endear integrates with Klaviyo so you can see who's getting what and when, ensuring your personal outreach complements your mass marketing without overwhelming customers.