Customers who have purchased once before are 10x more likely to buy again.
Email marketing audience lists are typically 70-75% inactive.
Customers who purchase twice are 21% more likely to become lifelong customers.
Segment your customers based on order frequency, when they last purchased, or when you most recently contacted them.
Re-engagement outreach can turn one-time customers into brand evangelists.
Improving customer retention by just 5% can increase sales revenue by as much as 95%.
Re-engagement strategies can help determine what caused customers to lapse in the first place so you can prevent it in the future.