Customers who have purchased once before are 10x more likely to buy again
Email marketing audience lists are typically 70-75% inactive
Customers who purchase twice are 21% more likely to become lifelong customers
Re-engagement outreach can turn one-time customers into brand evangelists.
Improving customer retention by just 5% can increase sales revenue by as much as 95%.
Re-engagement strategies can help determine what caused customers to lapse in the first place so you can prevent it in the future.
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