Now that you've found your audience, create a personalized message template for these inactive customers with inviting content. You can even create a custom lookbook based on their first purchase to show your message was meant specifically for them.

Once a customer re-engages, be sure to put your best people on the job. Poor service experiences are the number one way to drive a customer away for good, but empowering your team to build relationships with your customers will ensure customers get the treatment you promised.